Fasahat FerozeCustomer Journey Business Model“Great design occurs at the intersection of constraint, contingency, and possibility”Oct 15, 2018Oct 15, 2018
Fasahat FerozeThe Lego EffectLego is the World’s most powerful brand. When measured on familiarity, loyalty, promotion, marketing investment, staff satisfaction and…May 17, 2018May 17, 2018
Fasahat FerozeA Game Called Culture“I came to see, in my time at IBM, that culture isn’t just one aspect of the game — it IS the game.” Lou Gerstner, IBM CEO, 1993–2002.Aug 28, 2017Aug 28, 2017
Fasahat FerozeA Note on Design Thinking Fault-lineDesign thinking (DT) is a problem solving methodology which constitutes iterative cycles of data analysis and synthesis towards a solution…Jun 18, 2017Jun 18, 2017
Fasahat FerozeWhy do Performance Evaluation Systems fail in large organizations? A Gamification PerspectiveI know a few people who never understood how a normal distribution works until they had to bear the brunt of “The Curve” while working for…Jun 14, 2017Jun 14, 2017