Think Fast: 5 Stories You Need To Read

July 28, 2016

1.From yolk-free mayo to chickenless “eggs,” Hampton Creek CEO Josh Tetrick has a vision for a new kind of food chain. [Fast Company]

“I want us to be the biggest food company on the planet. And I want us to do some good at the same time.”

2.It turns out that brainstorming is actually a terrible way to come up with good ideas. [Co.Design]

“Brainstorming does the exact opposite of what it’s supposed to do.”

3.Get inside the creative process of the powerhouse producer behind Bad Moms and Alice Through the Looking Glass. [Co.Create]

“For Todd, it’s about ‘capital P producing,’ meaning there’s no additional noise to what she does — she’s a producer in the purest sense of the word.”

4.The folks at Sage Project are putting a new spin on nutrition labels to better explain what you’re eating. [Co.Exist]

“Transparency has become such a cliché term. The way we like to think about it is actionable data to make better decisions.”

5.How small companies (like yours) can attract talent from Google, Apple, and Facebook. [Co.Leadership]

“You have to be firm and clear on what you stand for, and it’s better than being in the middle and getting nobody.”