Should You Keep SEO as a Feasible Digital Marketing Strategy to Promote your Business?

In the past few years, SEO has been one of the commonly used tools for effective digital marketing. While not exactly new, this technique has consistently improved to accommodate new search engine ranking developments, particularly the introduction of more stringent algorithms that separate high-quality websites from the mediocre for better customer experience.

The Popularity of SEO

Undeniably, SEO is the go-to method of most marketers to generate high volume, high quality sales leads. The unparalleled popularity of SEO stems from the fact that 81% of shoppers conduct online searches before making big purchases. This means consumers take time to read product specifications, compare prices with competitor brands, and read product reviews before deciding whether to spend their money or not on a particular product. Read more from this blog:

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