What is the big deal with this song? It’s not nearly as subversive or politically charged as anything any political hip-hop artist has done since public enemy, it’s more just like a bragging song. The video is extremely political and amazing, but beyonce didn’t make that, the director did. Beyonce is in Pepsi commercials, knowing the black community is ravaged with preventable deaths by type II diabetes…she’s not exactly Angela Davis, I wish she were.