The Fayre Dashboard for Brands

What is the Fayre Dashboard for Brands?

A major part of Fayre’s value proposition — which gives it the edge over other offerings — is this dashboard, which enables and empowers brands to easily create and manage NFTs.

Other functionalities of the dashboard, which will strengthen the relationship with fans, and enhance their understanding of the brand, include:

· Defining user benefits for holding NFTs
· Communicating with users
· Tracking NFT activity
· Rewarding user actions
· Connecting to physical retail
· Enabling secure access to content and/or services

Brand engagement for the virtual era

The opportunities for brands in engaging with fans using Web3 are endless, and limited only by our imagination — think virtual events, digital merchandise, immersive experiences.

Brands can launch virtual properties in the metaverse, and grant virtual reality access as an exclusive benefit to NFT holders, like a members-only club; enable Play2Earn incentives with blockchain games; and merge digital retail with real-life and ecommerce experiences in a physical-virtual fusion which will become part of our everyday lives.

What are the benefits to brands of the Fayre Dashboard?

Brands can connect with existing fans by offering additional utility via NFTs — this will broaden the relationship with users, as well as making these brands stand out clearly against others in the market, giving them a distinct advantage.

From an economic standpoint, brands can monetize their assets by selling additional merchandise products, services and content as NFTs.
One of the most interesting aspects of NFTs is the strong community ethos around tokenholders — it’s like being part of a club of like-minded people. Brands can foster and grow these Web3 communities, as each drop of 1,000 NFTs is about much more than minting assets — new tokens mean an expanding group of loyal and engaged fans.

Which sectors will benefit from the Fayre NFT Brand?

We are focused on selected specific sectors:

SPORTS
Many sporting events, leagues and championships have global audiences: the widest reach by far is football, or soccer; others which attract international attention from strong fan bases include basketball, baseball and motorsports.

CELEBRITIES
Legions of actors, singers and other famous personalities have extremely loyal and committed fanbases. For example, Latin America has a number of regional stars who are extremely popular across Spanish-speaking countries, yet are not widely known to global audiences. NFTs are an ideal way to keep fans updated on the activities of their favourite performer or film star, while reinforcing the bond between the parties.

“The Fayre platform will make it easier for brands to leverage NFTs as an engagement vehicle to effectively communicate with their loyal customers, as well as broaden their reach,” says Fayre founder, Luis Carranza. “It will also make it easier for fans to own NFTs. Brands can offer exclusive experiences in real life and the metaverse.

Our whitelist is still open — see here. Keep up to date with the latest developments by following our Social Media channels:
· Join our Telegram community for whitepaper (updated version, 1.6) and real-time news
· Subscribe to our Telegram announcements channel
· Follow us on Twitter @FayreLabs