Bon Appetit! Welcome to Frichti in the Felix family

This week we’re thrilled to add Frichti to our Felix’s portfolio, reinforcing further our focus on brands & wellness, and our appetite for food as a core digital lifestyle vertical.

We’ve been tracking Quentin and Julia since 2015, the way we like to build genuine relationships with entrepreneurs, building trust and relevance over time. Since day one, we admired their obsession for product. Throughout our relationship we have grown a strong conviction about their ability and passion to build an inspiring brand as well as a scalable business with a very ambitious mission: reinvent your fridge!

So what are the ingredients in the Frichti recipe? A central focus on “eating better”, “eating seasonal”, at an affordable price and in a highly convenient way. Stir this with first class execution, an obsession for happy customers, a despise for waste and you get a fast growing brand with limited marketing spent and very healthy unit economics. Frichti launched 23 months ago and is delivering today more than 10,000 meals per week, the equivalent 20 Parisians restaurants, but for half the price…

We’re delighted to join this large Series B round with Verlinvest, a partner with a unique DNA and expertise in food (Vita Coco, Oatly, Vitaminwater, Chewy,..). We will be also teaming up with Alven and Idinvest, two of the most reputable VCs in France.

When it’s about eating good, healthy and more convenient, both brands and platforms are at the core of our investment strategy

Frichti is our fifth investment in the food universe, a central digital lifestyle theme for Felix. We see the food industry has deeply anchored into its European heritage. We are blessed to have the trust of a group of ambitious entrepreneurs going after very different missions, with different business models and at very different stages of growth, reflecting many of the principles from our manifesto.

Below a snapshot of our others portfolio companies in Food:

• La Ruche Qui Dit Oui (“The Food Assembly”), France: Co-led the Series A in May 2015 together with Union Square Ventures, backing a vision to create a better way to eat. The Food Assembly is a European decentralised farmer’s market platform bringing fresh and seasonal food from local producers to your neighbourhood.

• Deliveroo, UK: Co-invested in August 2016 in a Growth round led by Bridgepoint, together with General Catalyst, DST, Accel Partners amongst others. Deliveroo is an international online food delivery platform to order restaurant meals.

• Goop, US: Backed in 2015 in a Series A round together with NEA, Goop is a digital lifestyle brand with a unique blend of quality content and commerce and a central focus in wellness. After launching a own branded clean beauty line in 2016 they released successfully earlier this year their nutrition product, “Goop Wellness”.

• Allplants, UK: Invested in April 2017 in a Seed round alongside business angels from the food industry. Allplants is a mission-led, community-driven vegan brand, delivering a combination of menu and subscription options of healthy, plant-based food, to your doorsteps.