There are plenty of people out there telling you how to get more customers, take your business to the “next level” or even how to “have it all.” Catchphrases and buzzwords abound, and most everyone has an opinion about your business and what you should do with it.

But other people’s advice won’t make you successful. It can’t, because:

  1. If you’re not in the same place in your business as the “expert”, you aren’t ready to put their advice into action. For example, if you’re still understanding who your customers are, learning how to build an efficient sales funnel isn’t likely to have a big impact on your business right now.
  2. Your business goals aren’t the same as theirs. Maybe they want to be fabulously rich at any price, and you’re looking to build a business that will grow your kids’ college funds. You can’t follow someone else’s map if you’re not going to the same place.
  3. Every business, and every owner, is different. You don’t necessarily have the same skills as they do, so other people’s advice can never garner the same results for you as it did for them. Say you’re listening to someone who loves marketing, and you hate it — no matter what the system or method, you can’t be someone you’re not.

The bottom line?

No one has the same destination, skills and resources as you, so they can’t show you how to get where you’re going in a way that makes sense for you.

At best, they can show you some shortcuts, but only if you already know where you’re going and how you want to get there.

If you’re trying to climb Mt. Everest, advice from an expert scuba diver isn’t mission critical.

If you’re still trying to figure out where your destination is, or just want to learn how you can build a business that fits you, consider joining @PhilBowyer and me on July 22nd for the Go Your Own Way event. During our 90 minutes together, we’ll teach you to ask yourself the right questions and show you the tools you need to get to your destination without betting the farm or losing your marbles.

Sound interesting? Get more details at


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