Original article published on LinkedIn April 2019.
What the GIF?
GIFs. How much online attention to they really garner?
Head onto Giphy (other GIF apps/sites/creator type places are available) and you’ll be met with a sea of stuff like this.
You’ll soon find yourself sucked into a scrolling world where before you know it 5, 10, 15 minutes have passed and your still scrolling wondering what it is you’re even watching. It’s weird and funny and everything in between. You’ll see obscure trending GIFs that make these sites look like a 2 way mirror, reflecting the daily running commentary of the online world back onto itself. Or maybe that’s just my thinking.
In any case, convincing a client that GIFs are a good idea for social engagement can be tricky and its probably not going to be your first port of call for a campaign strategy, is it?
Perhaps it should be though.
GIFs offer a cost effective way to create content that is highly shareable in its nature.
This GIF has had over 74 million organic views online
74 million views.
In March alone, it had over a million views.
We’ve been uploading a handful of GIFs onto Giphy every now and then for the past couple of years. No real strategy or campaign, just us, having fun putting the odd thing out.
In that time, our GIFs have been viewed over 132 million times
We’ve curated some of our favorite GIFs over on our website too, so do check them out.
GIFs have their part to play in social campaigns and despite the volume of content out there, with the right injection of comedy, cuteness or just well observed anecdotes you really can gain views and audience with shareable engaging shorts.
Food for thought for your next campaign!