How Game of Thrones is helping brands boost their Social Media Marketing.

First Launch
Jul 21, 2017 · 3 min read
Game of Social Media

Stay relevant, or die trying! This is the mantra for social media marketing success.

Pioneered by Amul even before the word was coined, newsjacking is a popular technique in the social media marketing world. This marketing strategy is the art of leveraging trending topics to amplify the brand exposure. Since such trending stories have already captured the attention of the masses, brands leverage this to boost their social media engagement and gain maximum exposure.

Newsjacking is an art as it all comes down to picking the right topic at the right time and of course creating the best content. You can go completely wrong with this PR stunt if you do not have these factors under lock, but that’s a whole other topic and we have more “important” things to talk about!

Winter is here! With an enormous fan base, HBO’s most successful and the most pirated TV show, Game of Thrones, provides enough material brands to thrive upon. For about 2 months, the franchise keeps the viewers enthralled with its amazing storyline backed by greater production and brands leverage this to the fullest.

Here are our top 10 favorite picks-

1. Hotstar

India’s popular streaming platform Hotstar provides exclusive access for Season 7 of the Game of Thrones takes on torrents, in true Game of Thrones style-

Source: Hotstar

2. Airtel

The telecom giant claims the iron throne as the smart network to rule them all-

Source: Airtel

3. Bengaluru City Police

The social media savvy task force, Bengaluru City Police, promotes road traffic safety with the Lord Commander of The Night’s Watch-

Source: BlrCityPolice

4. Zomato

The online food aggregator Zomato lets us know the one true destination for our hunger-

Source: MadOverMarketing

5. Pringles

Pringles jumps in on the excitement for the season premiere-

Source: Pringles

Read Full Article: Game of Social Media Marketing

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First Launch

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#DigitalMarketing Agency for Startups & Businesses | #SEO, #SocialMedia, #Email Marketing | Harmony of Digital Marketing, Tech & Design | 📩hello@firstlaunch.in

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