The “Why” that real estate professionals find in their careers doesn’t really come early on in the business. Agents come from all stages of careers, many as second careers and a few influenced by parents in the business and starting out with real estate as a first career. They are often asked why they chose real estate as a profession, yet many don’t realize their “why” until years later.

Gary Keller refers to this in his book, “The One Thing,” and explains it to mean focusing on the One Thing that matters most, and eliminating distraction while you are doing…


Honestly, this is the first question I ask when dealing with home-buyers. Believe it or not, the answer to that question identifies really quickly who I am going to be talking to and trying to please during a transaction. It also helps me identify a family’s financial stability without even looking at a tax return.

An incident this week caused me to think of this subject while showing a property and throwing in my “Mom-Card” in defense of a home-buyer mom whose children ages 13–4 are a part of their decision making. Impressed with their knowledge of home repairs, of…


Do you even remember your Realtor? What makes that person “unforgettable?” You could have chosen any real estate agent, why did you choose yours?

As a Broker at CENTURY 21 First Story Real Estate I spend a lot of time training, coaching and supplying our agents with technologies and tools to help them become efficient and productive. More than all that, we spend a lot of time sharing our experiences with buyers and sellers.. the personal ones. Learning what makes people feel good, sharing how we can help those customers with challenges, discussing how to overcome obstacles that arise amid…


Relaxed, that’s what most people feel in Tallahassee, especially on the weekends. We love putting together little videos on Tallahassee and our community. Thought we’d share one with you. Enjoy Tallahassee!

So what do you love about Tallahassee, FL? We’d like to share it with others…

Thinking of buying a home in Tallahassee? Take a peek at homes on the market — SEARCH HERE. Search by neighborhood, schools, zip code. We’ve made it easy.

For more help, call us at 850–727–0066.


The Real Estate market may be local, but the profession can take you places. We have had some amazing adventures.

Being a part of a global profession opens the doors to networking with other colleagues across the world. Gathering input from seminars, from Leadership Summit meetings and from mastermind groups has certainly brought a lot to the table at First Story Real Estate. …


I love my job. Real estate offers me a window. the window of opportunity, the window of vision, the window of wisdom, the window of patience and understanding.

Even our four legged customers get special attention

Not every transaction is easy. There’s a lot of anxiety that sellers and buyers have. As a Realtor, for me, it’s about drilling down to what matters. At the end of the day, who is buying, or who is selling is not important, it’s about what people love, the love of their family and about finding a place they can call home, and be happy.

What does home look like for buyers?


Your first home, the home where you raised your babies, the home where your grandparents lived, where your parents raised you… you will remember them all. At First Story, we know what home onwership means to people, to families. It’s why we do what we do. Love of home, love of family, love of hometowns. What do you remember about your home, about your hometown? My hometown certainly shaped me, and my home certainly built me.

Baby Boomers are amazing to work with. This week, I’ve had three calls from boomers moving “back home.” Those of of three and four…


He never needed to tell stories about his life, he taught me everything by example, but those stories were his way of telling us all how he became the man he was. We all have mentors in life, in business, as parents. Mine was my dad.

There were many times I noticed the bleeding hands, cuts, bruises and the way he walked with sore muscles and right through his fatigue. Not once, do I remember him saying he was tired, in pain, or worn out. Instead, he talked about what he had accomplished that day or the day before. That’s…


People are enamored with homes, with decorating, with room make-overs, decorating ideas and that magazine look and feel. As much as I hate TV, I must give some credit where it’s due here. Reality TV, Home Renovation shows, and now Pinterest have all restored our confidence in the do-it-yourself (DIY) projects and in creating home showplaces that reflect our personalities, our livesytles, and bursts of creativity. But can those DIY projects keep your home from selling?

Let’s face it, not everyone has the same “flair!” I have two daughters, as different as East Coast and the North Pole, not to…


Today I hugged my youngest, almost 25, as she and her boyfriend pulled away from Tallahassee in their vehicles towing a U-Haul trailer and packed hubcap to hubcap with just enough room for “Hank”, our precious golden doodle. Tallahassee to Texas. It was big step. Letting go.

This week, I had three closings, where all involved experienced some kind of emotion of moving on. I am sure tears were shed as one family left their home where their babies were born, where they cared for their elderly parents, and where neighbors and friends gathered in the front yard most evenings…

First Story Real Estate

CENTURY 21 First Story Real Estate of Tallahassee, FL. Our stories. Our experiences. Our culture. “Smarter.Bolder.Faster.”

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