Wm. Mulherin’s Sons to have built-in Instagram filters
The former whiskey distillery turned rustic restaurant will soon have Instagram filters built into the their lighting system. Mulherin’s will be the first restaurant to use Instagram filter-specific lighting.
“I’m thrilled. I have been struggling to decide which filter will go on this super picturesque photo I took at brunch. Now, Mulherin’s will decide for me,” said bruncher Jessica Meyer. “Takes the stress out of choosing the most appropriate filter, which can keep me up at night.”
“We were sick of customers making unfortunate Instagram filter choices,” said owner Chris Petrain. “They were tagging us in photos using Clarendon, can you believe that?! Who uses Clarendon?!”