Alex FletcherWinning Esports Merchandise“If you create a good product and a unique product, they will buy it. It just has to be something different. It has to be high quality.”Mar 25, 2020Mar 25, 2020
Alex FletcherCSGO Esports Across the World“We did something very interesting with CS in that we outsourced our map development to our community….So in essence, CS was really a…Dec 10, 2019Dec 10, 2019
Alex FletcherWhy Mixer Should Sign an Esports Team“It’s the same me, just a different platform”Nov 26, 2019Nov 26, 2019
Alex FletcherWinning Social Media for Esports Teams“I think a lot of people who bought into teams, not the esports themselves, had no idea how bad a business it was, no idea”Nov 19, 2019Nov 19, 2019
Alex FletcherLeague of Legends Sponsorship ROI“Louis Vuitton has long been associated with the world’s most coveted trophies, and here we are today, alongside the Summoner’s Cup. We…Nov 6, 2019Nov 6, 2019
Alex FletcherCall of Duty Esports Audience Profile“We are excited to unite the historic passion for the Call of Duty franchise with city-based fandom to create a league to rival the very…Oct 30, 2019Oct 30, 2019
Alex FletcherEsports Sponsorship Spotlight — State Farm InsuranceEsports Sponsorship Spotlight — State Farm InsuranceOct 16, 2019Oct 16, 2019
Alex FletcherMore Esports Sponsorship ROI — eSports iQ“At some point, someone will ask, if I have to spend one dollar, is that best spent on esports versus a TV spot versus something else? And…Sep 25, 2019Sep 25, 2019
Alex FletcherThree Truths about Esports Monetization“Revenue cures everything in the business world.”Jul 17, 2019Jul 17, 2019
Alex FletchereSports iQ Commercial Launch is Here!“It is not the function of the artist to be the critic. The winnowing out, the deciding what is good from what is bad, comes later. That…Jul 9, 2019Jul 9, 2019