Presenting the Esports Playbook: For Brands and Marketers

Note: The SlideShare version of the playbook can be found here.

In June 2016 Blicx, Ltd. — a market research firm based in the UK — released snippets from a comprehensive survey of 1,125 console and PC gamers. The results captured key data points about eSports participation and fandom.

Shortly after, I began collaborating with Blicx — to combine their data with insights and analysis. The outcome is a data-driven report; created to guide brands and marketers in understanding core tenets of the eSports experience. Click here for the free PDF download!

The objective is to highlight how a rapidly growing, global fan base interacts with competitive video games — towards best connecting with their passion and spirit. While no one study can capture the entire depth and breadth of eSports participation, I’m confident this is a solid step in that direction.

Feel free to read, comment, and — as always — any feedback is greatly appreciated. Thanks and enjoy!

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Originally published at on September 13, 2016.