How Apple and Google’s Latest Releases Will Impact Enterprise
Written by Harry Atkinson, Customer Success at Fliplet
It’s that time of year again — Apple release their new mobile devices, people queue up outside Apple shops like cult enthusiasts and people complain about a lack of ‘innovation’ from Apple.
That being said, over the past three years, Apple has begun to shift its focus further into the enterprise markets. So what can we take from this latest batch of releases that will give Apple the edge in the enterprise market?
iPhone 7 & 7 Plus
On the surface of the iPhone 7 release, there is very little in the way of new enterprise-centric features — but, look a little closer and you find some interesting enhancements that the enterprise could very easily utilise.
+50% Faster Processing
The processing power of the iPhone 7 (and 7+) is truly incredible. That coupled with the bespoke operating system (iOS 10) Apple run on all of its devices make them the most efficient and fastest devices on the market — which makes a big difference when it comes to apps!
Apps are where Apple dominate. The App Store and subsequent enterprise stores offer the largest number of apps of any mobile ecosystem. Though Android is the more popular mobile platform, it is inherently unstable and inconsistent because of the variety of devices developers need to contend with.
This latest update to the iPhone will only set it further apart from its rivals. Allowing developers to carry out tasks more akin to desktop computing. In doing so, the enterprise will benefit from being able to carry out more and more vital business processes whilst on the road.
Faster 4G/LTE connection
A faster processor can consume more data, quicker. That’s why Apple have added a faster processor to the iPhone. Now the iPhone can get download speeds of up to 450MB/s! Which is far faster than the majority of wired connections — particularly in the West.
With added bandwidth comes a more reliable connection, which is perfect for the enterprise. Your users want to always be connected, so by enhancing this feature it helps to ensure your users are always connected.
iPhones are increasingly being used as the primary phone, both for traditional calls and also VoIP (voice over IP) calls. VoIP will become more prevalent now that iOS 10 allows VoIP providers to utilise the native phone function — which we’ll cover later in the article.
The increased speed will help VoIP providers push the boundaries of the complexity and quality of their conference lines. Screensharing, face-to-face and in-call editing will all be simple tasks for the faster connection and processing speed of the iPhone.
W1 wireless chip
Probably the least appreciated feature of the new range Apple released. The launch focused solely on the W1’s ability to connect to the new AirPods. BUT, the W1 Chip has more than just wireless headphones in mind. It is the true beginning of the IoT (Internet of things) coming to the iPhone.
But what does this mean for the enterprise you ask? Isn’t IoT purely for Amazon to order more milk when you run out at home…? Of course not.
The new generation of wireless chips Apple are producing, starting with the W1 does away with complicated Bluetooth or WiFi connections — devices can now be hardwired to connect with Apple products.
So when you enter the office, begin working with a machine, go to the canteen; Apple devices could be used to manage everything (that includes the Apple Watch).
Further examples could be controlling those complicated meeting room systems — directly from your phone with no setup required.
All of these automated processes lead to increased efficiency, something the businesses are striving to find in mobile.
Water/dust proof protection
One of the key deficiencies of the iPhone in the past has been its relative fragility. Businesses can see them as an expensive, breakable piece of glass, opting for seemingly more robust Android devices. Particularly those in manual/outdoor roles who see the iPhone as more of a burden than a benefit.
The waterproofing of the iPhone 7 isn’t revolutionary — Nokia did it some 20 years ago! But it is a step change in the robustness of the iPhone.
By being waterproof, it opens the iPhone up to being used more extensively in jobs that require being outside — something that apple has long promoted.
iPhone 7 & 7 Plus features
- Optical Zoom Camera; image stabilisation
- Improved low-light images; better flash
- Up to 10x zoom (Plus 7)
- Faster Processing (A10 Fusion Chip)
- Faster 4G LTE connection (up to 450Mb/s)
- Water/Dust Proof; improved screen
- Brighter display
- Longer battery life (+1 Hour)
- W1 Wireless Chip
- IoT — Increased connectivity
- Higher Storage (32GB — 256GB)
It shouldn’t be ignored that Apple released the latest version of their ‘Watch’. Water resistant up to 50m and with inbuilt GPS, this smartwatch is sure to turn some heads in the tech world.
Apple Watch 2 features
- Waterproof up to 50m
- Outdoor working
- Ceramic version is very tough
- GPS enabled
- Can be used to track mileage, exercise/activity, strain on the user
- Offline capability — maps/coordinates
- W1 Wireless Chip
- IoT — connectivity
- Runs independently of the iPhone
- Instructions/Tasks uploaded onto watch
As if all of that wasn’t enough, Apple released iOS 10, which has a selection of features worthy of note:
- Home kit (IoT)
- Remotely control processes from your mobile device
- iCloud Keychain
- Create a suite of interconnected and authenticated devices
- No security holes — one profile
- iMessage + Apps
- Enhances internal comms from iMessage with your apps
- Updated Maps
- Better navigation — integrations with apps
- Allow your apps to interact with Siri
- Call + Apps (Call Kit)
- Control internal communications — allow for instant conference calling
Google’s largest ever product launch
Miss the big announcements from Google’s largest ever product launch? Here’s everything you need to know.
They launched two new phones, the Google Pixel and Pixel XL, set to rival the Apple iPhone 7 (and 7 Plus), and the Samsung S7. With a 5.5 inch screen, the Pixel XL is certainly the larger of the two devices but that’s effectively where the key differences end.
This is Google’s first ever phone that they can call their own, so it’s a big deal. So, what features does it have, you may ask?
Google Pixel & Pixel XL features
- Aluminium and glass body in three colour options, including black, silver, and blue.
- 5-inch and 5.5-inch AMOLED displays
- Android 7.0 Nougat
- Qualcomm Snapdragon 821 processor
- 4 GB RAM
- Fingerprint sensor
- 12.3-megapixel rear-facing camera with f/2.0 aperture
- Advanced video stabilisation for smooth 4K video
- Free unlimited storage for photos and videos at original quality with Google Photos
- Quick charging with USB-C; up to seven hours of power with 15 minutes of charging
- 32 or 128 GB internal storage
- Headphone jack
- Google Assistant built in
- Google’s video-calling app, Duo, is also preinstalled.
Of particular interest is the new Daydream VR platform that Google will use in conjunction with the new Daydream View VR headset (also announced at the product launch). Also, you’ll find Google’s answer to Siri, Alexa and Cortana; Google Assistant, fully-integrated into your device.
It will be fascinating to see how effective Assistant is compared to its rival version of AI support. Given the at Google has a huge “Knowledge Graph” to work off, it could well be the beginning of the next stage in how AI can help us and change how we interact with mobile technology yet again.