05 Social Media Campaign Ideas getting more Engagement on E — Commerce


Brands across the nation are trying hard to build a rapport in the market and engage audience across their social media profiles. This engagement helps these brands increasing their ranking in the search engine and connect the products/services of the brand directly to the consumers.

Here is list of 05 successful social media campaigns which are running for E-Commerce portals in India. We really liked them and felt that they might help you in planning campaigns for your own organization as well as clients.

  1. #IntexCloudPower — A Social Media Campaign Idea (Twitter) by Snapdeal

For creating a buzz for the Intex Cloud Power + smartphone, Snapdeal connected with people across Twitter with a simple contest. The users were asked to click on a link and choose any one feature among the five given to share what makes the smartphone better. Lucky winners would stand a chance to win the devices from Intex.

A Tweet from the campaign:

Tweet your favorite Intex Cloud Power+ feature & stand a chance to win the device! Visit: http://t.co/4qliuddntI
— Snapdeal.com (@snapdeal) July 6, 2015


  1. #FlipkartFashionFriday — A Social Media Campaign Idea (Twitter) by Flipkart

Flipkart connected with people across Twitter using the hashtag #FlipkartFashionFriday. The users were convinced to participate in the contest and share their fashion ideas by picking out the products from the e-commerce portal. 10 lucky winners would get e-gift vouchers worth Rs 5000 each.

Some tweets from the campaign:

  1. #OyoMama — A Social Media Campaign Idea (Twitter) by Oyo Rooms

To engage users on the Twitter handle, Oyo Rooms connected with people on Twitter using the hashtag #OyoMama. The users were asked to follow Oyo Rooms on Twitter and write a caption in about 140 characters using 140 characters. The best tweets stand a chance to win Motorola smartphones and e-gift vouchers worth Rs. 1000.

A tweet from the campaign:

To win MOTO G2, INR 1000 vouchers or FREE stay in OYO Rooms, play our #OYOmama contest. RT, invite, tweet to win

— OYO Rooms (@oyorooms) April 1, 2015


  1. #JabongPumaRun — A Social Media Campaign Idea (Twitter) by Jabong.com

To promote the E-Commerce portal and recruit new buyers, Jabong.com came with a new social media campaign idea. Jabong.com connected with the people on Twitter using the hashtag #JabongPumaRun. The users were encouraged to participate in the contest. They were asked to answer simple question by the organizers. The lucky winners would win E-Gift Vouchers from Jabonmg.com worth Rs 5000 each.

Some tweets from the campaign:

Answer few simple question and stand a chance to win prizes worth Rs 5000! Participate in #JabongPumaRun
— Jabong.com (@JabongIndia) June 5, 2015


  1. #GoIndiaGo — A Social Media Campaign Idea (Twitter) by Lenskart

During the ongoing India vs Pakistan cricket match of the ICC World Cup 2015, Lenskart connected with the people on Twitter using the hashtag #GoIndiaGo. The users were asked to upload a selfie watching the match along with the contest’s hashtag. The first 100 lucky winners would win cricket sports sunglasses.

Some tweets from the campaign:

Originally published at flotapepost.com.