05 Social Media Campaign Ideas to Increase Fans and Build Engagement

Here are 05 social media campaign ideas which one can use to Build Fans and Increase Engagement of users on the brand’s profile. We loved these ideas and felt that they will inspire all the digital marketers.

1. #StarInYou — A Social Media Campaign Idea (Twitter) Avon India

To connect with more people and engage them with the brand, Avon India came up with an interesting social media campaign. Avon India connected with people on Twitter using the hashtag #StarInYou. The users were asked to answer three questions asked on Twitter. The questions were based on some promotional videos which were uploaded on the official website of Avon India. The entire contest would have 3 winners who would be rewarded with Avon gift hampers worth Rs 6000.

Some tweets from the campaign:

3 Questions, 3 Winners. Avon Gift hampers worth Rs.6000/- up for grabs. Ready for the #StarInYou contest? First question coming up at 2pm
— Avon India (@AvonIndia) December 19, 2014

2. #BeMyValentine — A Social Media Campaign Idea (Twitter) by Lenskart

On the Valentine’s Day, Lenskart came up with a new social campaign idea for its followers. Lenskart connected with the followers across Twitter using the hashtag #BeMyValentine. The users were asked to propose to their loved ones in a tweet along with the contest’s hashtag. The lucky winners would win shopping vouchers worth Rs 100 each.

Some tweets from the campaign:

… and take home a Rs. 100 voucher. Brownie point is your love interest follows us. *Conditions Apply
— Lenskart (@Lenskart_com) February 3, 2015

3. #Lenskart– A Social Media Campaign Idea (Twitter and Instagram) by Lenskart.com

With an objective to get more likes on the new Instagram profile of Lenskart, it came out with a new social media campaign idea. Lenskart connected with the people on Twitter using the hashtag #lenskart. The users were simply asked to follow Lenskart on Instagram. The first 5000 followers would get Lenskart vouchers worth Rs 2000.

Some tweets from the campaign:

Follow us on Instagram. First 5,000 followers get vouchers worth Rs. 2000. Just repost and tag us there. See you on Insta
#contest
— Lenskart (@Lenskart_com) January 24, 2015

4. #ABCD2onETC– A Social Media Campaign Idea (Twitter) by ETC Entertainment

ETC Entertainment connected with the users on Twitter using the hashtag #ABCD2onETC. The users were encouraged to participate in the contest where they were asked to complete the lyrics of a song from the movie given to them. The lucky winners would be gratified with a couple movie tickets to the movie ABCD2.

Some tweets from the campaign:

5. #LoveandLipstick– A Social Media Campaign Idea by Lakme School of Style

Lakme School of Style connected with the people on Twitter with a new campaign/contest with the hashtag #LoveandLipstick. It was done to promote the new lipstick range from Lakme. The users were asked to answer simple questions related to style and fashion. The lucky winners would win gift hampers from Lakme.

Some creatives/memes from the campaign:


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