Top 05 Social Media Campaign Ideas for Consumer Packaged Goods — Oral-B India

Here is a list of 05 social media campaign ideas planned and executed by Oral B India. We really liked them and felt that they might help you in planning campaigns for your own organization as well as for your clients.

1. #OralBBrushSmash– A Social Media Campaign Idea (Twitter) by Oral-B India

In order to create engagement across Twitter handle, Oral B connected with people using the hashtag #OralBBrushSmash. The users were asked to share a Dubsmash with their Oral B Brush and share their intimate story with the first thing they use every morning. Lucky winners would stand a chance to win free gift vouchers from Flipkart.

2.#BetStories– A Social Media Campaign Idea (Twitter) by Oral-B India

To create a buzz for the Oral-B products and promote its video commercials, the brand connected with users on Twitter using the hashtag #BetStories. The users were asked to watch the complete videos and answer simple questions for them. Lucky winners would stand a chance to win exciting gift prizes from Oral-B India.

3. #OneSolution– A Social Media Campaign Idea (Twitter) by Oral-B India

For recruiting new users for the products and create engagement of users, Oral-B connected with people on Twitter using the hashtag #OneSolution. The users were asked to share their “one solution” for their daily problems. Lucky winners with the most innovative ideas would stand a chance to win exciting Oral-B hampers.

4. #SmileLikeMadhuri — A Social Media Campaign Idea (Twitter) by Oral-B India

Oral-B India connected with people on Twitter using the hashtag #SmileLikeMadhuri. The core objective of the campaign was to increase the fan base of the brand on Twitter. The brand shared a photograph of Madhuri Dixit smiling. The users were asked to share their smiling photographs similar to Madhuri and stand a chance to win exciting gift hampers from Oral-B India.

5. #SachinMadeMeSmile — A Social Media Campaign Idea (Twitter) by Oral-B India

For the promotion of the toothpaste and tooth brushes of Oral-B, the brand connected with people across Twitter using the hashtag #SachinMadeMeSmile. The brand took Sachin Tendulkar as the main star of the campaign and asked the users to tweet how Sachin made you smile. 100 lucky winners would be gratified with Oral-B gift hampers.