Top 05 Social Media Campaign Ideas for Increasing Sales on E-Commerce

Here is a list of 05 social media campaign ideas planned and executed by top e-commerce portals in India. We really liked them and felt that they might help you in planning campaigns for your own organization as well as for your clients.

1. #ZohraaDiwali– A Social Media Campaign Idea (Twitter) by Zohraa.com

For increasing the sales during the festive season of Diwali, Zohraa.com connected with people across Twitter using the hashtag #ZohraaDiwali. The users were asked to share their selfies along with the contest’s hashtag #ZohraaDiwali. The lucky winners would get a chance to win fashion accessories worth Rs 500.

2. SnapdealAppyFashion– A Social Media Campaign Idea (Twitter) by SnapDeal

SnapDeal connected with people across Twitter using the hashtag #SnapdealAppyFashion. The users were encouraged to ask the users some simple questions about fashion and products. 10 winners would get a e-gift voucher worth Rs 2000 each along with one gift voucher worth Rs 5000 as the grand prize.

Some tweets from the campaign:

3. FlipkartFashionFriday– A Social Media Campaign Idea (Twitter) by Flipkart

Flipkart connected with the users across Twitter using the hashtag #FlipkartFashionFriday. The users were asked to share their fashion formulas for their in-laws to be. The lucky winners with the most creative and innovative look would win vouchers worth Rs 5000 from Flipkart. A tweet from the campaign:

4. #MyNewFit — A Social Media Campaign Idea (Twitter) by Amazon India

Amazon India connected with people across Twitter using the hashtag #MyNewFit. The users were asked to share their fitness goals on Twitter along the with the contest hashtag. The lucky winners would stand a chance to win Apple Smart Watches.

5. #FirstFrameFree — A Social Media Campaign Idea (Twitter) by Lenskart

To engage with users and recruit new users for the e-commerce portal, Lenskart.com connected with people across Twitter using the hashtag #FirstFrameFree. The users were asked to answer 8 simple questions asked by Lenskart.com on Twitter. Two lucky winners with the maximum number of right answers would win gift hampers from Lenskart.