Top Social Media Campaign Ideas for promoting movies from Salman Khan’s Bajrangi Bhaijaan

Here is a list of 05 social media campaign ideas planned and executed for promoting Salman Khan’s recently launched Bajrangi Bhaijaan. We really liked them and felt that they might help you in planning campaigns for your own organization as well as for your clients.

1.#TBDJustOneQuestionContest and #BajrangiBhaijaanTomorrow– A Social Media Campaign Idea (Twitter) by The Brunette Diaries

With an objective to increase engagement of users with the movie and convince people to go and watch the movie, The Brunette Diaries connected with people across Twitter using the hashtags # TBDJustOneQuestionContest and #BajrangiBhaijaanTomorrow. The users were asked to answer a simple question from the film and get a chance to grab the first show tickets for the movie.

2. #BhaijaanDay– A Social Media Campaign Idea (Twitter) by 9XM

To engage the audience with the brand, 9XM connected with people across Twitter using the hashtag #BhaijaanDay. The users were asked to share their selfies in the Bhaijaan (Salman Khan) style. Lucky winners would stand a chance to win free vouchers of BookMyShow.com

3. Contest– A Social Media Campaign Idea (Twitter) by Radio City

Radio City connected with its followers on Twitter and asked them to participate in the contest. The users were asked to register themselves on the microsite developed and answer some simple questions in the context of the movie Bajrangi Bhaijaan. The lucky winners with all correct answers would stand a chance to win couple movie tickets for the movie.

Some tweets from the campaign:

4. #BBThiEid — A Social Media Campaign Idea (Twitter) by HiFi Digital

HiFi Digital connected with people across twitter using the hashag #BBThisEid. The users were encouraged to participate in a 10 questions quiz from the film Bajrangi Bhaijaan. Lucky winners with maximum number of correct answers would stand a chance to win exciting gift hampers from HiFi Digital.

5. #9DaysForBB — A Social Media Campaign Idea (Twitter) by BajrangiBhaijaan (official Twitter handle for the movie)

The official twitter handle of the movie Bajrangi Bhaijaan connected with people across Twitter using the hashtag #9DaysForBB. The users were asked to answer simple questions from the trailer of movie. Couple movie vouchers were up for grab for the winners.