OmniExperience and Threshold 360 Announce Platform Partnership

Florida Funders
May 12 · 3 min read
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OmniExperience, a leading provider of omnichannel solutions including Kiosks, Digital Signage and Mobile solutions and Threshold 360, a leading platform for 360° virtual tour creation and delivery in the Hospitality & Tourism industries, today announced a new partnership for the release of Threshold Virtual Tours™ across OmniExperience’s Kiosk & Mobile Platform.

The integration of Threshold Virtual Tours with OmniExperience Kiosks brings a new dimension of visual experience to kiosk users and enables an exciting new array of new self-service options including destination exploration, neighborhood discovery, and sharing of virtual tour maps directly to mobile devices. Threshold Virtual Tours™ are now integrated seamlessly within the OmniExperience OmniPlatform, including custom applications, interactive maps, and ticketing/ecommerce tools — providing a compelling and interactive tool for the traveling public.

“The OmniPlatform and hardware solutions provide a powerful on-site experience for destination and hospitality customers” said Doug Ralston, CEO at OmniExperience. “The integration of Threshold Virtual Tours delivers a next evolutionary step towards truly immersive exploration, engagement, and booking.”

“The Omnichannel platform provides a terrific way for Destinations and Hotels to engage directly with their customers on-site,” said Daniel Kraus, CEO of Threshold 360. “Threshold Virtual Tours are proven to dramatically increase both user engagement and conversion, and we’re thrilled to be able to deliver these experiences in a way that helps travelers discover the locations around them.”

Destination marketing organizations such as SF Travel have been using the integrated OmniExperience/Threshold platform solution for several months and have found the addition of Virtual Tours to provide a powerful and compelling backdrop to local experiences, including hotels, restaurants, and attractions.

“The delivery of Threshold Virtual Tours on the Omniexperience platform enables us to showcase the best of our destination and partners with rich and inviting virtual tours,” said Lynn Bruni-Perkins, VP of Global Marketing at SF Travel. “By delivering on-location virtual tours in our visitor center, we’re enabling visitors to have a deeper understanding of our Partners and our

Neighborhood while providing access to more easily discover and understand the unique aspects of our city.”

The Omnichannel / Threshold integration is immediately available to both OmniExperience and Threshold 360 customers.


About OmniExperience

Omniexperience works with over 300 destinations and hotels around the world. Providing turnkey omnichannel solutions through integrated software and hardware. Giving customer a single middleware connection point to deploy Kiosks, Digital Signage and Mobile. While providing key modules that destination marketing organizations as well as city’s need to report and laser focus on driving deeper engagement and touchpoints In-Destination — which connects the Omnichannel travelers go through, when they book travel and engage with destinations. For further information about Omniexperience, please visit www.omniexperience.com

About Threshold 360

Threshold 360 is changing the way the world discovers. As a leading platform for 360 virtual tour creation & delivery in Hospitality & Tourism, Threshold helps Hotels and Destination Marketing organizations of all sizes significantly increase their digital engagement and conversions by bringing destinations to life online. The Threshold Platform is used by over 100 major hotel chains and Destination Marketing Organizations globally and has proven to increase overall bookings and engagement for customers by over 20%. The Threshold core library contains over 100,000 locations in 19 countries and receives millions of engagements daily. For further information on Threshold360, please visit www.threshold360.com.

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