Having an attractive and user-friendly website is the goal of every website owner, and for business owners, the look and feel of a website are vital. This is where visitors create their first impression — those brief seconds in which we accept or reject what we see on our screens. Website design is also responsible for keeping each visitor’s attention and guiding them through your content.
Next, we will look at tips for decorating white space, as well as successful examples of their implementation.
Tips for Using White Space
The location of the elements is very important for both designers and marketers because the visitor’s impression of the web resource depends on their further actions. Let’s take a look at how white space can be used when designing a website.
Call to action
Users pay attention to the button only because there is nothing next to it. Therefore, the space can act as an independent tool for increasing conversion.
How to draw the user’s attention to the product? Place it in the center, away from the rest of the elements. In addition to attracting attention, white space makes it possible to evaluate the product from all sides, without being distracted by other elements.
Underlining a background image
White space doesn’t have to be plain and simple. For example, you can use a product photo as a background image and place a title and a button in the center.
Establishing a relationship between elements
Any page is perceived by the visitor as a composition of elements. This is due to our ability to link groups of objects together if they are close to each other. Thanks to the same indents, we mentally group objects and understand that they belong to different categories.
Simplifying the page structure
Web designers often use separator lines to split elements from each other. However, this often clutters up the layout. White space can be used instead of lines for separation.
Users appreciate the ease of interaction with the interface. The space makes it possible to perceive information smoothly and consistently and eliminates the abundance of decorative elements on the site: additional lines, blocks, frames, and so on.
14 Successful Uses of White Space
Let’s look at some good cases of using white space.
If you’re designing a website, it makes sense to build the wireframe after you’ve demarcated the white space.
You can also pay attention to this option, which is perfect for the mobile version of the website.
Just look at the great work with white space displayed in this animation. At the same time, the website itself consists of elements with a clearly defined structure.
Here we can clearly trace the grid that delimits the content on the page. Also, when working with white space, it is important to think about adaptability so that the content looks good on different devices.
In this example, the effective use of white space is especially seen well in landscape orientation. In addition, we find this solution one of the most authentic incarnations of the Flat design. Just look how wonderfully performed this solution is.
If you are looking for a responsive design solution that effectively adapts to any screen size, we strongly recommend that you pay attention to this beautiful option.
Here is another cool example of a responsive design that uses white space well-distributed.
If your interface assumes the absence of content that the user will make in the future, pay attention to this design. Just agree with how correctly the white space is implemented here.
In the following example, you can see how white space can blend seamlessly with UI elements where text is placed.
If you plan to work with multi-colored interface elements, take care of minimalism and conciseness, as the author of the following design did.
If your future application or website involves switching from a light to a dark theme, we recommend that you analyze how effective your design is in both modes. The example below demonstrates the proper use of white space in both light and dark themes.
Here is another non-trivial example of working with a dark theme. Despite a large amount of white space, this design does not look empty and unfinished.
If your project involves some kind of onboarding of users, it is important to ensure that the design you are working with is as simple and intuitive as possible. This can be done using white space as shown in the example below.
Also, do not forget that all the elements of your interface have to be in harmony with each other. Look how professionally the author of the following design fulfilled this recommendation.
In design, white space is negative space. This is not an empty place, because it has its own goal. In particular, it balances the rest of the design, highlighting what is on the page (or screen). White space helps to focus the visual attention of the user. We hope that we have helped you figure out how to work with white space and now you can choose the most suitable option for your project.