In the 2020s, no need to mention how important it’s to use video and why it increases conversion rates. In this article, we will share with you 15 basic rules, practices, and tips to build a flawless UX in the context of using video on the web. 5 Main Rules of Video UX Let’s start with…

#1 — A cartoonish identity for the “Tinder for golf” swings away from the sport’s stuffy persona

Reading basic UX guides and tutorials is cool. But what are the secret tools used by the real masters of UX? Below we have compiled a list of software solutions used by leading designers. Eva Cochet-Weinandt, Design Lead at IBM IBM is a world-famous company. So it may be interesting what its UX specialists use. Github Eva…

A user interface design pattern is a basic representation of the visual part of a future web product. It can be reused to solve common usability problems and create a holistic design solution. Depending on the goals of a particular web solution, UI design patterns can push users to complete…

Our team keeps on sharing tips and ideas from the industry. Let’s take a break and start reading useful articles commented by Denis Bolshakov. Denis is the pride of our team. Being a Head of Design department at FlowMapp and shot.n.acid blog curator, he is absolutely obsessed with creativity, someone…

Sometimes, advice on how not to do turns out to be the most practical, because simple guides and recommendations always leave room for wrong decisions. That’s why we decided to share some examples of bad user experience with you. 20 Great Examples of How You Can Ruin User Experience So, let’s not keep you waiting: here they are — the…

We all learn from mistakes, and this rule applies to web designers as well. In this article, we will tell you what mistakes many of them make when creating user interface design. It can be difficult to follow generally accepted rules in the creative work of a web designer. Indeed…

Physical plus digital means phygital. Let’s go deeper to know that it’s a hybrid form of communication based on integration of physical and digital objects. So it’s kind of like a tool to create a positive experience for a customer. In the future, phygital can help brands to integrate digital…

Yep, that is how much time 55% of users spend on a web page. This means that in these 15 seconds, you have to interest them so that they stay on your website. This is a quick summary of why usability testing is needed. As for the formal definition, usability…