Ibrahim GamaleldinTunisia has a new president. This is how I helped get him there.It was summer 2016, I was just hired as Head of Digital at The Munathara Initiative. I boarded my flight back from Morocco to Cairo after…Oct 21, 2019Oct 21, 2019
Ibrahim GamaleldininBusiness Daily: Startups, Business Development, ManagementHow I, unwillingly, saved a bar through storytellingMeet Wagdy, a 60-year old bartender manning one of Cairo’s oldest bars at Windsor Hotel. At the time I first met him in 2012, he had…Aug 28, 2019Aug 28, 2019
Ibrahim GamaleldininBusiness Daily: Startups, Business Development, ManagementThis is when Middle East brands will have purposeBrands have a political power, but in a region with a toxic public sphere, they don’t have purpose, or meaning.Aug 7, 2019Aug 7, 2019
Ibrahim Gamaleldin5 Keys For A Stellar Brand This RamadanGet ahead of the competition with these useful tacticsApr 11, 2019Apr 11, 2019
Ibrahim GamaleldinVodafone’s Ramadan Win, Etisalat’s Fatal ErrorEgypt’s telecom race had some significant detours this yearMay 20, 2018May 20, 2018
Ibrahim Gamaleldin5 Ways Zain Was Problematic with “Mr. President” CampaignZain, the Kuwait-based telecommunications group, released a three-minute Ramadan commercial to kick off the holy month of Ramadan. The ad…May 18, 2018May 18, 2018
Ibrahim GamaleldinToday, I bought a gas canisterIt looked the same as the first time I saw oneJan 25, 2017Jan 25, 2017
Ibrahim GamaleldininMarketing And Growth HackingJuhayna: How To Hack Into Pop CultureDondoo is the new SkenshayzarJun 7, 2016Jun 7, 2016
Ibrahim GamaleldininMarketing And Growth HackingThe Annoying VodafoneHow a great ad can harm the brandJun 7, 2016Jun 7, 2016
Ibrahim GamaleldininPersonal GrowthThe Business of Social Media AddictionAn Insider’s EncounterAug 20, 20152Aug 20, 20152
