Ibrahim GamaleldinTunisia has a new president. This is how I helped get him there.It was summer 2016, I was just hired as Head of Digital at The Munathara Initiative. I boarded my flight back from Morocco to Cairo after…·6 min read·Oct 21, 2019----
Ibrahim GamaleldininBusiness Daily: Startups, Business Development, ManagementHow I, unwillingly, saved a bar through storytellingMeet Wagdy, a 60-year old bartender manning one of Cairo’s oldest bars at Windsor Hotel. At the time I first met him in 2012, he had…·2 min read·Aug 28, 2019----
Ibrahim GamaleldininBusiness Daily: Startups, Business Development, ManagementThis is when Middle East brands will have purposeBrands have a political power, but in a region with a toxic public sphere, they don’t have purpose, or meaning.5 min read·Aug 7, 2019----
Ibrahim Gamaleldin5 Keys For A Stellar Brand This RamadanGet ahead of the competition with these useful tactics3 min read·Apr 11, 2019----
Ibrahim GamaleldinVodafone’s Ramadan Win, Etisalat’s Fatal ErrorEgypt’s telecom race had some significant detours this year4 min read·May 20, 2018----
Ibrahim Gamaleldin5 Ways Zain Was Problematic with “Mr. President” CampaignZain, the Kuwait-based telecommunications group, released a three-minute Ramadan commercial to kick off the holy month of Ramadan. The ad…5 min read·May 18, 2018----
Ibrahim GamaleldinToday, I bought a gas canisterIt looked the same as the first time I saw one2 min read·Jan 25, 2017----
Ibrahim GamaleldininMarketing And Growth HackingJuhayna: How To Hack Into Pop CultureDondoo is the new Skenshayzar4 min read·Jun 7, 2016----
Ibrahim GamaleldininMarketing And Growth HackingThe Annoying VodafoneHow a great ad can harm the brand3 min read·Jun 7, 2016----
Ibrahim GamaleldininPersonal GrowthThe Business of Social Media AddictionAn Insider’s Encounter5 min read·Aug 20, 2015--2--2