Indie Music Marketing — The significance of Comparison
Indie artists are in a drawback. While there are several who’ll dismiss any considered comparing themselves to other artists, I must offer a different perspective. The challenge for Indie Artists
To begin with, the largest problem for indie artists is gaining exposure through unfriendly systems. The standard systems which might be in position today were built around a market which has many layers of interdependency. These layers of interdependency include the various services which can be frankly required to operate at higher levels. Agency, management, and promotion are only a handful of these types of services. Many of these systems may seem “unfriendly” because they are just a few larger publishers and labels. For the larger labels, publishers and related services, self sufficiency threatens their income. If we were about the opposite side of the fence, we would visualize it this also way.
However, as indies, we aren’t on his or her side in the fence obviously. Were indies, which, apart from being a genre unto itself, is short for independents. The main Solution for Indie Artists
Indie artists must provide lots of the services through friends, alone, or by paying for particular services. New systems are developing to aid indie artists, but they’re unfortunately mired among scores of new releases which can be yet unproven. Either way, it is an uphill battle for an indie artist.
It is vital to have an indie artist to create paths for their own reasons which aren’t always clearly marked. An excellent opportunity trying to take a look at yourself from the perspective of your potential market. It’s not at all a fairly easy exercise, given it cannot be farther from the core business of developing music. Actually, it is usually discouraging. Most artists already have enough to discourage them, in order that it gets a critical section of survival, for a few folks, in order to avoid something that is discouraging. However, if you don’t have the bucks to cover a reverse phone lookup, then you can have to be more resilient. So, when you can be brave for a minute, have a look at yourself from your real market perspective. How Do You Help you find?
To start with, how do you find you? It really is what about a silly question to many folks, because you may have learned where you are. But, almost all your market has no idea what your location is. This is extremely difficult for a lot of people to assume, nonetheless it might be powerful. Stated differently, how would you exceed the group?
That do You Seem like?
I think there are lots of approaches to differentiate yourself, however i want to address among the easiest approaches for drawing people to yourself. It is in reality very easy. Who you seem like? Do not be afraid to match yourself to well known artists. Why? As your market already knows these artists therefore it may end up like a beacon of light leading back to you.
“But I’m unique”, you may say. Yes, you are unique. But, there are factors that can be compared to other artists, in addition to your style, the music of your voice, and maybe something less noticeable such as your lyrical phrasing.
It is just a little contradictory in that you are trying to tell apart yourself by comparing yourself to others. However, you can also paint an extremely nice composite picture of yourself through comparisons exceeding one artist. I am aware most all of us have seen it before, nevertheless, you might state that you could be seen as the Allman Brothers with all the funk kind of Mother’s Finest. Celebrate a photo that could lead individuals to you through association with well known artists. A further Bonus
You know what? There’s more. You should use these artists as keywords to assist your prospective fans find you a little easier. The well known artists don’t mind mainly because it likewise helps them, but it is a very descriptive method to drive potential fans to you personally. Exactly what is the great thing about using well-known artists as keywords? They’re popular so that they tend to be very likely to be used browsing strings.
I’d only caution that you should take time to have this characterization right. Using an artist it doesn’t describe your lifestyle or sound does not even attempt to allow you to as there is anything frustrating into a potential fan rather than be disappointed at a poorly characterized comparison. Have a Second Opinion
You ought to ask others for ideas on comparisons. It is extremely challenging to be objective with regards to you sometimes, and this can be quite useful. Ask a great deal of questions. Inquire the way you resemble. That is certainly, have you been similar regarding sound, or have you been similar regarding style? Spread It Out