Let us dissect and improve an app!
Add a new feature to an already existing application.
Task
Add a new feature to an already existing application.
Goal
Add an online streaming service to the Fandango Application.
U|X STATUS
The demand for our product is still unknown, lets find out how!
But First our U|X Tool Set!
We first must be prepared for the design road ahead.
Time Management
We tracked our work using a simple Waterfall Excel spreadsheet. The time line was 2 weeks, and it kept us on tack every day.
File Sharing
We established that all completed tasks were to be uploaded to drop box. This allowed us to organize collaboratively and easily access materials remotely.
Brand Prism
Identifying Fandango’s brand gave a strong lead into our research and design of our new feature for Fandango.
Business Model Canvas
We researched into Fandango’s partnerships, activities, value propositions, customer relationships and revenue streams.
KPI’s
Two types of movie watchers.
- 12 movie tickets / year = annual spending average: $396
- 5.5 movie tickets/ year = annual spending average: $186
*the totals include average Los Angeles parking cost, average movie cost.*
Survey
Our survey was used as a market research tool, in order to find out if fandango had a user base.
We discovered there was a target audience that enjoyed watching movies in theaters as much as they liked streaming movies from home.
KPI’s
- Audience enjoys streaming movies
- Pain Points include [Expensive theater tickets, Parking, Traffic and Online buffering]
Interviews
To further solidify our research to pave the road towards our design, we created interview questionnaires to find qualitative feedback from our users.
KPI’s
- Strong dislike for buffering.
- Strong dislike for movie theater ticket pricing.
WordCloud
We placed the interview answers into a word cloud and found out that our audience really favored online streaming.
U|X Status
We have solidified that our added feature to Fandango will help users experience new movie experiences from home!
Persona
Meet Rose! She is a collection of our survey, interview and targeted demographic movie lover.
KPI’s
Frustrations
- Expensive movie tickets.
- Buffering times.
- volatile internet speeds.
Goals
- Keep up with new movies.
- Save money.
- watch movies without buffering interruptions.
Competitive Comparative Analysis (part One)
We evaluated competitors in the online steaming community such as Netflix, Fandor, Mubi, and Crakle.
Our design goal was to combine the very best content organization, features, functions, and navigation controls.
Competitive Comparative Analysis (Part Two)
We printed user flows for each of the streaming services and dot voted on our top three favorite features from our competitors.
KPI’s
- Comparing flows.
- Dot voting on best features.
Concept Map
We formulated a simple concept map of the accessibilities the users will have in Fandango Gold.
KPI’s
Scope
- preparing for user flows and information architecture.
- preparing for Design studio.
User Flow
The first user flow we established was bare bones. We used a simple wireframe flow displaying key screens for Fandango GOLD.
KPI’s
- The flow was iterated multiple times in order to create a simple navigation.
Card Sorting
We assembled a card sorting activity and sent it online to friends and family through Facebook, Twitter, and Instagram.
The task was to arrange cards from most important to least important based on features we collected through our competitive and comparative analysis, survey and interviews.
KPI’s
Strong Desires
- Resume watching feature.
- Film description.
- Watch list (queue).
- Popular list.
Design Studio (Part One)
After understanding our target audience and priorities, we start a Design Studio. We fold a sheet of paper twice to get 4 squares and design an interface on each quadrant all in under 1 minute.
After the minute is up, we share our motivations behind each design, critique one another on the importance and ease of each feature. Then flip our papers over and start one more Design Studio while keeping in mind the best features we liked in order to produce a better sketched wireframe.
Design Studio (Part Two)
The next step was to work cooperatively on combining our paper sketches into one solid wire frame. This process took many iterations which lead to our minimal viable product for paper testing.
KPI’s
- Using our individual creativity.
- Critiquing.
- Establishing MVP paper prototype.
User Testing
We started to paper test with our MVP design. This step was very crucial to our design iterations.
KPI’s User Testing
Design Iterations
- Prioritizing simplicity.
- Easy to use navigation.
Fandango Branding Guidelines
We first took a look at the branding guidelines before stepping into higher fidelity mock ups.
Sketch
It was finally time to start higher fidelity mock ups. We split up on the project 3 ways: onboard,sign up, and user interface.
Story Telling
We assembled a story for our target user persona[Rose] giving her a scenario and solution with our newly researched and tested design features for Fandango Gold.
Presentation
After several practices, we delivered a well rehearsed presentation to our peers.
Deliverable
We found a project and gathered again all together in order to put all the U|X pieces together and create the Mega-sword;
A giant perfectly crafted beast ready to take our users on a epic Fandango Gold journey!
U|X Tool Set
-Diseña para maña-
- Roberto Plascencia
