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Foolproof

Why e-commerce is failing people and the planet

Amazon, Royal Mail, and Hermes have all reported double-figure growth since the first UK lockdown in March 2020.

Jan 11, 2022

Why e-commerce is failing people and the planet

Jan 11, 2022

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Foolproof

What are service blueprints and why do they matter

An article on how to define and use service blueprints.

Feb 27, 2023

What are service blueprints and why do they matter

Feb 27, 2023

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Foolproof

Why observational research matters

Observational research supercharges digital product development, here’s how and why.

Feb 16, 2023

Why observational research matters

Feb 16, 2023

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Foolproof

The problem with product: from output to impact

Unpicking the problem with approaches to digital product management today.

Feb 16, 2023

The problem with product: from output to impact

Feb 16, 2023

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Foolproof

An introduction to micro-frontends

What are micro-frontends and how can they help solve business challenges.

Feb 16, 2023

An introduction to micro-frontends

Feb 16, 2023

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Foolproof

How to continue a campaign experience through to your website

Creating more continuous experiences in an economic turndown is more important than ever.

Feb 16, 2023

How to continue a campaign experience through to your website

Feb 16, 2023

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Foolproof

What the hell is jobs to be done?

Jobs-to-be-done (or Jobs-theory) is a framework for understanding why people do what they do.

Jun 23, 2021

What the hell is jobs to be done?

Jun 23, 2021

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Foolproof

Where do we go now? Innovation in a post Covid-19 landscape

There’s a lot to learn from the Covid-19 pandemic and the resulting disruption.

May 5, 2021

Where do we go now? Innovation in a post Covid-19 landscape

May 5, 2021

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Foolproof

Future tech: How can insurers offer a more differentiated customer experience?

How to begin addressing issues with the customer experience insurers provide

Jun 10, 2019

Future tech: How can insurers offer a more differentiated customer experience?

Jun 10, 2019

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Foolproof

What are Progressive Web Apps?

Progressive Web Apps (PWAs) are gaining serious traction in the development world.

Mar 21, 2019

What are Progressive Web Apps?

Mar 21, 2019

Foolproof

Foolproof

We’re Foolproof. We create, build and grow great products and brands. Part of Zensar, a global technology company.

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