Leaflets & Brochures- Advantages And Disadvantages !
Being a part of the digital era, the printed components of marketing are often overlooked and categorized as old-fashioned and ineffective. But on the other hand, there are many advantages of using these promotional techniques. With the digital advancements in every industry, the printed materials are vanishing. But, their importance and their value are still the same.
As long as the use of paper continues, the materials like digital business leaflets and brochures will never become obsolete and will continue to be an effective marketing tool. When done correctly, leaflets are visually appealing and contain useful information about the business or the product.
Marketing is an inseparable part of every business and it is very important to find out what works well and what not for your business? Here are some advantages and disadvantages of advertising using leaflets and brochures to look for.
Cost-effective: It is one of the key tools for small and medium scale businesses to promote their brand without making much expense. The leaflets and brochures are easy to produce and don’t even cost much to distribute them to the potential customers. They can easily be designed using a free and trial version of the software and then printing them using digital or offset printing in order to print the leaflets that can be cost-effective.
Includes a lot of information: Unlike digital marketing, there is lesser word count or character limit while advertising anywhere. When it comes to printed copies of leaflets or brochures, you can fill them as much as you can, but make sure that it does look eye-pleasing and is organised. The ideal leaflet includes appealing images and texts that make the layout easy to read and understand.
Easy to read: During leaflet design, the marketers will add only the key information about their brand that is important for their potential customers to know. The text also plays a crucial role in attracting potential customers and therefore it has to be clear and in an easy to read font style. The leaflets or brochures are designed to be visual and straight to the point so as to make them easy to understand.
Visually pleasing: The printed marketing materials are visually pleasing as they are a combination of texts and images. The main motive of the digital business leaflets and brochures is to grab the attention of the potential customers to achieve the business goals. The leaflets come in a range of styles including half fold, tri fold, gate fold, Z fold and many others.
Easily Discarded: If the leaflets made are of poor quality and didn’t appeal the target audience then they would easily be discarded by them. Many times the people judge them on the basis of their visuals and if they like it visually, then only they open it and read it. Otherwise, keep it aside. Therefore, all businesses are required to design leaflets that are worth a second glance.
No long-term impact: Some people visualise leaflets as a waste of time and they do not spare even a single second to open and read the text written therein. This only happens to leaflets that are of low value and poor targeting.
Sometimes not considered to be important: These printed marketing materials are many times distributed to people’s homes. Some of them might be promoting something you aren’t interested in, while some of them are selling things you would not buy, therefore many people receive a leaflet only if they capture their attention, otherwise, they’ll discard it. Therefore for a business to succeed, it is important to create an eye-catching and worthwhile leaflet so as to ensure that it never happens to you.