Specialist Event Analytics. Helping agencies, brands & organisers create experiences people love. #experiential #analytics #bigdata. Tweets by @rollinson
Measuring performance of ‘traditional’ marketing campaigns is harder and takes longer than digital. Until the sales numbers come through it’s a waiting game full of anecdata and bills.
So who’s devices are most popular at Mobile World Congress? Our Exposure sensors were on a number of stands at this year’s event (in partnership with Gruve consultancy) and one of our reports includes the breakdown of devices detected.
Physical and, increasingly, digital interactive content is a key part of any experiential activation. Technology use has increased and numbers of engagements are a critical metric in measuring performance.