Forge : Special projectsinThe Science of ExperienceMobile World Congress 2015 : What’s in your pocket?So who’s devices are most popular at Mobile World Congress? Our Exposure sensors were on a number of stands at this year’s event (in…Nov 20, 2015Nov 20, 2015
Forge : Special projectsinThe Science of ExperienceThe Science of Experience : What’s your Party Factor?Physical and, increasingly, digital interactive content is a key part of any experiential activation. Technology use has increased and…Nov 20, 20151Nov 20, 20151
Forge : Special projectsinThe Science of ExperienceHow do you measure offline marketing campaigns for Christmas?Measuring performance of ‘traditional’ marketing campaigns is harder and takes longer than digital. Until the sales numbers come through…Nov 5, 20151Nov 5, 20151
Forge : Special projectsinThe Science of ExperienceHow brands do Halloween : 10 Experiential ActivationsDo Haribo make ‘Fangfastics’ for Halloween? I really hope so. Maybe that’s one sweet treat you’ll get when you knock on the ‘Trick or Treat…Oct 30, 2015Oct 30, 2015