Design Thinking Reading List

The best way to learn about design thinking is to do it, but we’d be remiss if we didn’t point out some of the books that help contextualize what we do, and what design thinking is.

If you want to deepen your understanding of design thinking process and application, here’s a book list to get you started. We’re being selective, not exhaustive, here — think of it as the “staff favorites” section in your local bookstore.


The Achievement Habit, By Bernard Roth

Innovation Process

The Art of Innovation, by Tom Kelley

Change by Design, Tim Brown

Design Thinking, by Nigel Cross

Design In Your Company

Creative Confidence, by Tom & David Kelley

The Designful Company, by Marty Neumeier

The Design of Business: Why Design Thinking is the Next Competitive Advantage, by Roger Martin

Thinking in Systems, Donella Meadows

Managing Innovation

Weird Ideas That Work, by Robert Sutton


Wired to Care, by Dev Patnaik


Exposing the Magic of Design, by Jon Kolko


Rapid Viz, by Kurt Hanks and Larry Belliston


Make Space: How to Set the Stage for Creative Collaboration, by Scott Witthoft and Scott Doorley

Design in Education

The Third Teacher: 79 Ways You Can Use Design to Transform Teaching and Learning, by Cannon Design, VS Furniture, and Bruce Mau Design