
…r. Anecdotally, we knew that people loved the rainbow and the camera lens was a key visual element. As a part of our process, we also asked people at the company to draw the Instagram icon from memory in 5 seconds. Almost all of them drew the rainbow, lens, and viewfinder.
With this insight, we decided to translate these elements into a more modern app icon that strikes a balance between recognition and versatility.
Speaking of “meaningful”, is your onboarding experience guiding users into actions that genuinely lead to progress in their lives, or just a better understanding of your UI? People act when they believe that doing so is aligned with their ambitions, and very few people wake up in the morning aspiring to become better “interface operators”.
Research has found that the more satisfied you are with your work, the higher will be your tolerance for ambiguity. In other words, if you enjoy and believe in what you’re doing, you’ll take-on the emotional discomfort of the unknown. Said Bill Walsh, former 49ers Head Coach, “If your why is strong enough you will figure out how!”