Franklin Wolfson – Medium

Franklin Wolfson

Franklin Wolfson

Lethal Mistake #4: Not Using All the Media at Your Command

Don’t assume there is a single medium such as social media, direct mail, advertising or e-mail that will work perfectly all the time for…

Oct 5, 2017

Lethal Mistake #4: Not Using All the Media at Your Command

Oct 5, 2017

Franklin Wolfson

Lethal Mistake #3: Not Using Technology to Your Advantage

The biggest disadvantage most fundraisers suffer from is not having sufficient funds to run the type of sophisticated campaigns they think…

Oct 5, 2017

Lethal Mistake #3: Not Using Technology to Your Advantage

Oct 5, 2017

Franklin Wolfson

Lethal Mistake #2: Under Investing in Your Fundraising Efforts

The biggest fundraising mistake I believe nonprofits make is… the failure to provide sufficient funding for their own fundraising…

Oct 5, 2017

Lethal Mistake #2: Under Investing in Your Fundraising Efforts

Oct 5, 2017

Franklin Wolfson

Lethal Mistake #7: Selecting the Wrong Prospects or Spending an Inappropriate Amount of Time…

Not everyone on your mailing list will make a donation or a commitment so you must try to focus on those prospects that offer the greatest…

Sep 29, 2017

Sep 29, 2017

Franklin Wolfson

Lethal Mistake #6: Being Vague When Discussing How the Funds Are Going to Be Used

People don’t get excited about making a donation… they make a donation because they’re excited about what it will accomplish and who it…

Sep 17, 2017

Sep 17, 2017

Franklin Wolfson

Lethal Mistake #1: Not Having an Effective Fundraising Plan (Part 1)

Why you need a fundraising plan

Sep 7, 2017

Sep 7, 2017

Franklin Wolfson

Lethal Mistake #5: Failing to Adequately Explain Your Organization’s Mission and How the Proceeds…

Donors should not be treated as “one and done.” Your first job is not to get a prospect to donate. It is to get them to believe. The…

Sep 6, 2017

Sep 6, 2017

Franklin Wolfson

Fundraising Plan: Key Components

This area of the plan is filled with landmines because there may be a large number of events that are totally out of your control… so…

Jul 25, 2017

Jul 25, 2017

Franklin Wolfson

Fundraising Plan: Implementing the Plan

There’s a wide variety of choices or “tools” you can employ but not all are suited to every project. Remember, fundraising takes time and…

Jul 15, 2017

Jul 15, 2017

Franklin Wolfson

Fundraising Plan: Crafting The Message

Focus on building a trusting and long-term relationship with your donor. Be informative and respectful and always show appreciation for…

Jul 6, 2017

Jul 6, 2017

Franklin Wolfson

Franklin Wolfson

Franklin Wolfson is the Founder & CEO of Revenue Enhancement Worldwide. Catch his personal musings here: his poems and innovative ideas, written to inspire you.

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