Franklin WolfsonLethal Mistake #4: Not Using All the Media at Your CommandDon’t assume there is a single medium such as social media, direct mail, advertising or e-mail that will work perfectly all the time for…Oct 5, 2017Oct 5, 2017
Franklin WolfsonLethal Mistake #3: Not Using Technology to Your AdvantageThe biggest disadvantage most fundraisers suffer from is not having sufficient funds to run the type of sophisticated campaigns they think…Oct 5, 2017Oct 5, 2017
Franklin WolfsonLethal Mistake #2: Under Investing in Your Fundraising EffortsThe biggest fundraising mistake I believe nonprofits make is… the failure to provide sufficient funding for their own fundraising…Oct 5, 2017Oct 5, 2017
Franklin WolfsonLethal Mistake #7: Selecting the Wrong Prospects or Spending an Inappropriate Amount of Time…Not everyone on your mailing list will make a donation or a commitment so you must try to focus on those prospects that offer the greatest…Sep 29, 2017Sep 29, 2017
Franklin WolfsonLethal Mistake #6: Being Vague When Discussing How the Funds Are Going to Be UsedPeople don’t get excited about making a donation… they make a donation because they’re excited about what it will accomplish and who it…Sep 17, 2017Sep 17, 2017
Franklin WolfsonLethal Mistake #1: Not Having an Effective Fundraising Plan (Part 1)Why you need a fundraising planSep 7, 2017Sep 7, 2017
Franklin WolfsonLethal Mistake #5: Failing to Adequately Explain Your Organization’s Mission and How the Proceeds…Donors should not be treated as “one and done.” Your first job is not to get a prospect to donate. It is to get them to believe. The…Sep 6, 2017Sep 6, 2017
Franklin WolfsonFundraising Plan: Key ComponentsThis area of the plan is filled with landmines because there may be a large number of events that are totally out of your control… so…Jul 25, 2017Jul 25, 2017
Franklin WolfsonFundraising Plan: Implementing the PlanThere’s a wide variety of choices or “tools” you can employ but not all are suited to every project. Remember, fundraising takes time and…Jul 15, 2017Jul 15, 2017
Franklin WolfsonFundraising Plan: Crafting The MessageFocus on building a trusting and long-term relationship with your donor. Be informative and respectful and always show appreciation for…Jul 6, 2017Jul 6, 2017