Franky AthillinStartupGrowth.LondonHow to convert a lot of traffic into revenue — Airsorted case studyAirsorted told me that they have a lot of traffic but it’s not converting to leads. I’ve used it as an example for how to go about…Mar 15, 2017Mar 15, 2017
Franky AthillinStartupGrowth.LondonWhich growth metrics should you track at a startup and how?I’ve put together a checklist of metrics that I would track at most startups, as well as one way to track it, starting from the top of the…Mar 15, 2017Mar 15, 2017
Franky AthillinStartupGrowth.LondonA startup brand strategy case studyWhen I joined a seed stage startup called Route1 as CMO, I was very impressed with the business model, team and funding but felt the brand…Feb 22, 2017Feb 22, 2017
Franky AthillinStartupGrowth.LondonWhy FinTech in London is so exciting right now from a brand perspectiveThe challenge for consumer financial services brands is that it’s almost impossible to sell the future.Feb 21, 2017Feb 21, 2017
Franky AthillinStartupGrowth.LondonA cup of tea and a chat with the founder of MatchPint, an app for sports fans that go to pubs.MatchPint offers a free mobile app that sports fans can use to find the nearest pub showing their favourite game, invite their friends and…Feb 20, 2017Feb 20, 2017
Franky AthillinStartupGrowth.LondonA cup of tea and a chat with healthy food box startup Mindful ChefI’m sitting in the jam packed kitchen that the Mindful Chef head chef develops the recipes for their weekly food boxes, now sent to 8000…Feb 19, 2017Feb 19, 2017
Franky AthillinStartupGrowth.LondonHow to map out the variables that determine growth in your startupToo many startups growth teams and founders I talk to haven’t thought carefully about what actually drives their growth.Feb 16, 2017Feb 16, 2017
Franky AthillinStartupGrowth.LondonHow to grow your startup through affiliate partnershipsWhy build affiliate partnerships?Feb 16, 2017Feb 16, 2017
Franky AthillinStartupGrowth.LondonCheap online marketing courses for startup founders and new growth teamsThe marketing tools and tactics that work are changing extremely quickly now-a-days.Feb 15, 2017Feb 15, 2017
Franky AthillinStartupGrowth.LondonHow to build a startup challenger brand — Finisterre case studyThe boys behind Finisterre are sea lovers. Tom Kay grew up in the village where my Gran lived and I spent my endless summers. If his house…Feb 15, 20172Feb 15, 20172