Fransis Tadema

Product differentiation, by itself, has become indefensible because today’s competitors can copy your better, faster, cheaper features virtually instantly. Now, the only thing they can’t replicate is the trust that customers feel for you and your team. Ultimately, that’s born not of a self-centered mission statement like “We want to be best-in-class X” or “to disrupt Y,” but of a culture whose beat…

Product differentiation, by itself, has become indefensible because today’s competitors can copy your better, faster, cheaper features virtually instantly. Now, the only thing they can’t replicate is the trust that customers feel for you and your team. Ultimately, that’s born not of a self-centered mission statement like “We want to be best-in-class …

… solve, gaining empathy to figure out what it is that will solve their problem and how they will feel once it’s solved. Similar to lean, you then have a value proposition, but in design thinking you are trying to achieve an emotional value proposition — how the user will feel using your product and once their needs have been met. That emotional value proposition becomes your vision, the North Star which creative ideation and solutions are gener…