Bosch Connected Industry goes virtual with FRASER
Shortly after the lockdown in 2020, FRASER & mingle.cloud (a company of Bits & Pretzels and Mayflower) joined forces and now present the first result of their collaboration: a virtual summit for Bosch Connected Industry in November this year.
FRASER has been selected by Bosch Connected Industry in partnership with mingle.cloud as the main partner for the design, development and launch of the first virtual NEXEEDit Summit. Bosch Connected Industry offers software and services for industry 4.0 under the name NEXEED.
Back in May 2020, FRASER and Bits & Pretzels developed the format of virtual summits, bringing Bosch Connected Industry on board as their first mover and customer.
The summit, which is set to take place on November 10, will show how the digitalization of manufacturing and logistics can lead to success in challenging times. The virtual event is aimed primarily at board members and managers of industrial manufacturing companies.
The lectures and discussions will be streamed live from a custom-made Bosch Studio at “Stuttgart Connectory”. They will offer insights into digitization strategies at Bosch and its customers and use practical examples to show how current challenges can be mastered.
NEXEEDit Summit featured speakers are opinion leaders in the field of digital/business transformation, delivering measurable innovation for the entire manufacturing and logistics industry.
FRASER and mingle.cloud developed the concept of the virtual event as well as its communication strategy and campaign, taking care of performance marketing too. Bits & Pretzels contributed with their in-depth experience in organizing summits, the technical know-how and the latest version of their streaming platform, which was already successfully used for Bits & Pretzels 2020.
“This partnership with mingle.cloud is not only about running events in virtual spaces, but also about how to maintain the sales funnel and fill it with qualified leads in times of a pandemic,” says Benjamin Baumann, CEO and founder of FRASER. “After one and a half successful years of cooperation with Bosch Connected Industry, we are pleased that we’ve been able to help develop a concept for virtual events just a few weeks after the lockdown, which is now being implemented internationally”.