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Fraser Smith
Fraser Smith

Fraser Smith

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From Embracing Uncertainty in UX Research by Matt Gallivan

Embracing the humility needed to state the limitations of your work upfront is an increasingly important part of doing user research well. One consequence of doing so may be fewer people thinking you have the keys to some secret trove of …

From In the future, design principles won’t be about design by Jerome de Lafargue

You may have noticed that the companies above use the same guidelines. In fact, by digging deeper, I found that almost all …

From In the future, design principles won’t be about design by Jerome de Lafargue

You may have noticed that the companies above use the same guidelines. In fact, by digging deeper, I found that almost all companies use one or more of the following:

Claps from Fraser Smith

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Why Product Thinking is the next big thing in UX Design

Nikkel Blaase