Larry Fitzgerald Named Co-NFL Man of the Year

Fred Auzenne
Feb 23, 2017 · 2 min read

An Arizona-based serial entrepreneur, Fred Auzenne purchased the health supplement business Sedona Labs in 2006 and sold the company in 2008, providing investors with a 300 percent return. Now the CEO of Legacy Franchise Group, Fred Auzenne enjoys watching the National Football League’s (NFL) Arizona Cardinals in his free time. His favorite player is wide receiver Larry Fitzgerald.

A native of Minneapolis, Minnesota, Fitzgerald has been with the Cardinals since entering the league in 2004. He scored eight touchdowns and recorded 780 yards receiving in his rookie season and has since recorded 1,000-yard seasons in 8 of the past 12 years. He is the Cardinals’ all-time leader in pass receptions and is third in NFL history with 1,125, behind only Jerry Rice and Tony Gonzalez.

He is a legend in Arizona both for his play on the field and his character off of it. Fitzgerald was recently named co-NFL Man of the Year along with New York Giants’ Eli Manning. Fitzgerald supports youth in Phoenix and his hometown through the First Down Fund. The money he donates is used to supply textbooks and fund field trips, among other educational purposes. In 2003, Fitzgerald launched the Carol Fitzgerald Memorial Fund, which funds numerous causes that his late mother supported.

Fred Auzenne

Written by

Fred Auzenne is the chief executive officer of Legacy Franchise Group, a franchise investment firm located in Scottsdale, Arizona.

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