Chinese MMA champion vs. Tai Chi master fight ends in seconds

#FredinChina is a weekly podcast to know and understand the world’s largest economy hosted by Fred Raillard. Fred fell in love with China, and lives in Shanghai since September 2012.

Thanks to Zhuomin Qin, Feng Huang, Jalila Levesque, Jules Chaffiotte, Radouane Guissi, Yi Zhang, Ying Zhang, Aliou Maro, Tina Liu, Louis Caudevilla, Dushan Karageorgevitch, Jing Qian, Jonathan Roy, Maxime Aubanel and Antoine Robin for their participation to this chronic. Find all #FredinChina podcasts on iTunes.

Chinese MMA champion vs. Tai Chi master fight ends in seconds

The HotTopic this week is about martial arts and MMA, and a fight that took place between an MMA coach and a Chinese Tai Chi martial arts “master”. The topic generated 120 million media impressions and 52 thousand discussions.

Wei Lei, who claims to be a master of the ancient art of Tai Chi was provoked into a fight by Xu Xiaodong, the MMA fighter to prove whether Tai Chi could be a match for Mixed Martial Arts (MMA).

Mr Xu soundly beat Wei Lei. The fight lasted only 20 seconds. He posted the fight on social networks and soundly criticized traditional martial arts, saying that they may look beautiful but that they are disconnected from reality.

The reactions were very different. Many people agreed with him, and others said that the result of the fight does not mean anything, as Wei Lei was just a Tai Chi guru and not a real champion. Even celebrities got involved, like Jack Ma, who also practices Tai Chi and Jet Li who said that the outcome was unimportant and that Tai Chi was not at all old fashioned and unrealistic. Others also mentioned that people who practice Tai Chi are not looking for the same things and benefits as those who practice MMA.

A Chinese tea brand meme becomes reality

The HotBrand this week is extremely original! There are actually 2 brands this week: Ele.me (an online food ordering platform), and Netease (the Chinese tech and video games company). This time it concerns the news department of Netease.

Now, another Chinese Tea distribution brand called Heekcaa (which is like a cool Starbucks’ brand) has a concept called ‘Happy Tea’ where everything is about happiness and feeling good. Moreover, it’s considered cool to post a picture on social networks with a Heekcaa cup, as people do in L.A with a Starbucks cup.

An Internet user flipped this concept around, by creating a post with the ‘Sad Tea’ concept. All the different tea types had sad names, and the various signs in the store offered depressing advice such as ‘don’t commit suicide after drinking your tea’. The concept was so negative that it was quite funny!

This post amused the whole of China, and it is 2 brand’s reaction to this post that is fascinating. Ele.me and Netease showed great reactivity by partnering together and creating this store. They treated this post as a brief, and created everything that was in the post: the tea names etc. The concept store was operational for about 5 days and was extremely successful! Everyone thought the idea was brilliant, and there were huge queues every day, with the products being sold out in the first 2 hours.

The Chinese loved the fact that an Internet user’s post became reality, and that the same post had a double success on social networks. It’s an extremely modern and reactive marketing example that is totally in sync with millennials.

Chinese businesses cash in on Denmark’s oyster crisis

The HotPost this week is about oysters from Denmark. The post is from the Danish embassy: 10 years ago, some people in Denmark imported oysters from the Pacific. However, in the last 10 years the situation has become a catastrophe since the oysters have developed too well (being in perfect conditions in Denmark). The imported oysters have now taken over and have become more important that the local Danish oysters. They have also developed at such a fast rate, that they have created environmental problems in the water.

So when the Embassy complained about this, the Chinese reacted immediately by saying that they should organize trips to Denmark to eat these oysters. Chinese travel companies then actually organized trips following this buzz! Chinese e-commerce platforms also reacted to this news by contacting the Embassy to organize a massive distribution of those oysters in China. This reaction speed of the Chinese is just incredible, and this is another example of reactivity in terms of business opportunities that is great to see.

Follow Fred on Twitter: @FredFarid, or FRED & FARID: @FredFaridGroup
FRED & FARID website: www.fredfarid.com
All #FredinChina podcasts on iTunes.


Originally published at www.huffingtonpost.com on May 16, 2017.

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