[Tech & Startups] Tech bubble & B2B startups

[Tech & Startups] Tech bubble & B2B startups

As fear of a tech bubble grow, B2B startups whose customers are other B2B startups find themselves at risk if their client base is vulnerable and their fundamentals not that solid.

Recession proofing has become a second nature to early stage investors to assess startups vulnerability. Long term strength can be evaluated considering two factors: long term growth prospects and product impact.

Is the product a vitamin or a painkiller? Painkillers are cost saving, revenue driving and sticky. And therefore more likely to weather an economic downturn than mere vitamins…

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Originally published at knowledge.fredfarid.com.