… of musical chairs. Four years is not enough of a tenure to see a brand’s full opportunity blossom. Business trends move quickly, the need to implement technology for the future and secure solid metrics in the coming quarter will never be met if the average CMO is busy looking for their next gig or being cherry-picked to do something else.
…ough one department (the marketing one) within the organization, without a relationship to the CEO. Smart agencies still get it. Smart agencies still are hyper-consultative. Smart agencies look more like business solutions organization than a production facility.