Why coaching is ridiculously important for freelancers

A couple of years ago, I had my first coaching session, as a coachee. I was a few years into freelancing, and although I had a sneaking suspicion that it would all be a little woo woo for my liking, I had a feeling bringing in someone external would really help clean up my cluttered brain – especially as an introvert who has a habit of falling down a rabbit hole of worry.

Thankfully, coaching was far more practical than I had envisioned, and through that first coaching session I built up my confidence, identified values which I could base future decisions on, and set goals to grow my business. I’m fact I loved the session so much, that I signed up to do my coaching diploma.

One of the main drivers for me was the knowledge that coaching can really benefit freelancers like me. Here are a few ways how:


Having someone who is completely focused on helping you achieve your goals can be a real motivator. As most coaching relationships last around six sessions, knowing you have to update them in the next session is a great way of having accountability when you don’t have the benefits of co-workers. Personally, I encourage my clients to send me a photograph or screen grab evidence of achieving their goal, and give them a nudge to do something so many freelancers forget to do – celebrate it!

Explore deeper limiting beliefs and improve mindset

Coaching isn’t just about goal setting. A little further into your coaching relationship, you’ll tackle limiting beliefs that stop you taking the next step in your business (for many freelancers, a limiting belief is ‘everyone will find out I’m an imposter’ or ‘no one will pay me to do that/pay me that much’) Identifying and challenging those brain gremlins is key to growing your business, and feeling a little more in control.

Having a space to talk without judgement

Traditional coaches will rarely offer opinions or suggestions in sessions, the majority of their input will be asking questions and taking the coachee through exercises. This means you get the opportunity to talk without being interrupted or judged – guilt-free talking time, in other words. It’s odd at first (I had to bite back the urge to turn the conversation back to the coach every five minutes), but liberating and often leads to thought processes that you didn’t realise were there. These uninterrupted thought processes are often the most powerful.

Boost confidence and helps create goals you’ll actually achieve

One of my favourite things about coaching is that it makes the coachee realise they already have all the right answers – they just need someone to tease it out of them with the right questions. Additionally, a big part of coaching is giving the coachee the power to come up with goals that are entirely customised to them. Have you ever given a friend advice, only for them to ignore it? That’s because it’s based on YOUR situation. The best goals are those set by the individual, as it’s completely customised to their own situation.

Those are just a few of the advantages of coaching for freelancing. Have you discovered any more?

Interested in coaching? Get in touch by email (hello@emmacossey.com) or visit my website The Freelance Lifestyle, a blog and community for UK freelancers.