The Blockchain popularization is going through successful campaigns with the world’s leading sports clubs and their players. The new technologies have an audience in various areas of our life and sports.
The sports community needs to create the media interest in the world by fans in development and using blockchain technologies and cryptocurrency in our daily life. They attract people’s attention to new trends with their prime examples.
Many sportsmen support the blockchain technologies by advertising of cryptocurrency projects. The fame lets to show the project’s organizations for fans and attract them as investors, customers, participants, and followers.
The Football Club Arsenal, London signed a contract for advertising ICO CashBet. The blockchain-company has the right to place an advertisement of the same cryptocurrency for Internet gaming at Emirates Stadium and also the club’s official website. There can be used the club’s logo and photos of its players during the advertising campaign.
The company Sirin Labs chose the popular football player Lionel Messi for the presentation of its unique worldwide crypto smartphone product Finney. The device supports blockchain applications and allows you to save coins.
The Bitcoin-exchange CoinDeal entered into a partnership the football club “Wolverhampton Wanderers”, which offers advertising the CoinDeal logo on the team’s form and on the billboards around the Molineux Stadium.
The billionaire and owner of the basketball club “Dallas Mavericks” Mark Cuban is the investor of cryptocurrency projects. One of his successful investments was Unikrn, working in the e-sports sphere. The players can have bet on the results of the League of Legends, Counter-Strike, and Dota. The experts say, that this kind of sport is the most perspective for the implementation of blockchain technologies and crypto-currency.
Also, people who join the new methods of working service Gilgam.es и Eloplay. Both companies want to realize in their system the idea of tournaments, using smart contracts. There will be a prize fund in Eloplay for the winner, by using smart contracts due to the player’s rates. The entry in the game will be free for players by the formation of the prize fund.
Boxer Floyd Mayweather nicknamed Money is the most active PR managers of start-ups and blockchain-platforms. He supports the implementation of ICO. Among projects, the sportsman was promoting, are content-marketplace Huibi Network, Stox forecast platform, and Centa startup. The fighter showed his activity in crypto world by own debit card, which he used for transactions.
No doubts that advertising is the engine of progress, but crypto-currencies are used in sports area actively also. At the beginning of the year, the amateur Turkish club Harunustaspor signed a contract with a player for bitcoins. Omer Faruk Kiroglu became the world’s first football player, whose price was in the cryptocurrency. Not all of the cost was obtained in bitcoins. The deal was partially in crypto, and the rest of price was paid in national currency.
Bitcoin-billionaire and owner of the Bitcoin Suisse provider Niklas Nikolajsen renamed the ice arena in Bitcoin Arena. When Niklas became the general sponsor of the Danish hockey club “Rungsted Seier Capital”, he offered the players to pay salaries in the cryptocurrency. Nikolai Rosenthal was the first one who decided for the settlement in a digital currency. According to the terms of payments, the hockey player is protected from the risk of his revenue part.
Football club “Real Madrid” decided gradually transfer to pay for services by bitcoins. The tourists and football fans can buy the tour of the stadium “Santiago Bernabeu”. This opportunity is realized thanks to the company 13 Tickets and the negotiating with another football club “Atlético Madrid”.
Team «Sacramento Kings» League of NBA is one of the first in the world of sports that decided to allow payment for the purchase of electronic tickets by bitcoins. It was started in 2014 among fans. This year the owner of Dallas Mavericks Mark Cuban plans to start working with Bitcoin and Ethereum also.
The football players started releasing their own crypto-currencies. James Rodriguez of the Real Madrid Football Club with SelfSell released a JR10 token, and the sale was on 27, May and lasted only 12 seconds.
The ex-player Liverpool player Michael Owen signed an agreement with Singapore’s Global Crypto Offering Exchange to release his OWN token. It was planned for the end of the second quarter of 2018, and using of coins is assumed for the purposes of the football world.
The star of world sports Ronaldinho also got the idea of creating his own token Ronaldinho Soccer Coin. He works with the Maltese company World Soccer Coin for realizing his plans. The Ronaldinho project is based on the blockchain and will include the creation of a football academy. The total issue of tokens is $ 350 million.
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