For a long time, web design was about making the Internet look pretty. But things have changed, and now designers must consider all aspects of user experience to make websites not only look beautiful but also grab attention, keep up interest and provide seamless flow throughout all pages. Designer’s task is all the more difficult because of the users’ ever changing tastes and the constant stream of technological advances.

With so many design tools and opportunities, how do you choose the right concept for your project? We’ve compiled a list of major web trends that will become obsolete in 2017. Check out our list to make sure your design looks modern and sleek, not boring or outdated.


Main pages become minimalistic, and navigation consoles need to follow. Complicated menus stopped being user-friendly when mobile traffic exceeded the number desktop users. The year of 2017 will see the return of simple navigation menus with 4 to 6 items that help users find what they need without overcomplicating their experience. At the same time, designers tend to deviate from the traditional navigation placement approach. Menus do not have to be stuck at the top of the page to be found. Consider user patterns and place navigation console where it is easily spotted: on either side or at the bottom of the page. Popout menus also become increasingly popular among web designers.

Keep the navigation as simple as possible with a minimal number of items but get creative with its placement. The menu should be easy to find and use, if it is not, think harder.


Messaging apps provide users with an easy and pleasant experience, whether they talk to a human or a bot. Many companies are looking into utilizing this trend for their own profit. It is safe to say that 2017 will see an increase in the numbers of conversational user interfaces.

If you want to give your website’s users an easier experience, think about adopting a conversational UI. Extreme personalization is bound to make users more comfortable, therefore, more loyal.


You may think creating separate versions of your site for different devices is a luxury you cannot afford. However, do not forget that mobile traffic is growing exponentially, and no one likes seeing heavyweight pages with cumbersome navigation on small screens. There is no need to hurry and order a mobile version of your website, you simply need to make a transition towards responsive design. It has been around for a couple of years, but in 2017 it will gain even more traction since Google has announced a new ranking algorithm. It gives preference to sites with content optimized for mobile devices.

If you plan to create or overhaul your website in 2017, choose a responsive design to boost your search ranking and keep users happy.


Over the last several years, web designers tried to fit as much information as possible into the first screen of the main page. They argue, that users do not like making extra movements to get what they need, so crucial content has to be visible above the fold. But things change. The more we use mobile devices, the more we get used to scrolling. That’s why main pages become simple and minimalistic since there is no need to dump all the information on the user at once. In 2017 simple card layouts are bound to become popular. Long scrolling sites that seem almost bottomless are another trend of this year.

Do not cram the essential content into the first screen of the main page. Grab users’ attention with a simple yet exciting main page and then let them scroll down or click through to other pages and blocks.


User experience is at the forefront of every brand’s mind since increasing competition can make every mistake a fatal one. And within the last few years, many websites began adopting similar user experience and interface solutions, making them look and function the same. Of course, some may think this makes web pages look like an army of clones. However, there is nothing wrong with using tried-and-true solutions that have already proved to satisfy clients.

Do not be shy about using effective UX patterns, they make your website look familiar and easy to navigate. This will keep your users happier than any design flourishes ever could.


While simple and minimalistic grid layouts are appropriate for many websites, unconventional asymmetric designs will see some big developments in 2017. Broken layouts live up to their name and present text and images in an unconventional manner, combining rich typography, stunning imagery, and fluid animation. These types of layouts will not suit all projects, but they provide a certain creative freedom to designers and can surely draw attention. Whether they will be able to keep users’ interest depends on the quality of content.

If you want to try something new this year, break away from standard design grids and try out unconventional broken or asymmetric layouts.

Your website should first and foremost be functional and user-friendly. Eye-catching visual effects should only be your second priority. That’s why the first part of this overview includes numerous ways that can make your project more appealing for both new and regular web visitors. In the second part of the article, we will consider all the bells and whistles that will turn your website into a true hit in 2017.