Becoming an Insta-famous food blogger
By MARISA MATA, Student Writer
Before ever thinking about followers, trendy foods and running a blog, Tawnie Kroll (2014) was a cross country runner at Fresno State, undeclared, unsure of what she wanted to do after college. That changed when she learned about dietetics. Combining her love of food and healthy living while also offering a chance to be an entrepreneur, dietetics was the perfect thing for Kroll to study.
After graduating and becoming a Registered Dietician Nutritionist, she became a dietician for Clovis Unified School District. In her free time, Kroll cooked and shared photos of her meals on Facebook.
“My mom raised us in the kitchen, so, starting really young, I’ve always been around food…”
“…as I was growing up I found cooking and cooking new things interesting, and I was sharing on Facebook with friends and family. Everyone was requesting recipes from me, and then someone mentioned, ‘Hey, you should start a blog.’”
Kroll launched her blog, Kroll’s Korner, in 2014.
Since then, she’s continuously worked to grow and improve her blog — studying food photography, joining blogging groups and attending conferences for food photographers and dietician bloggers.
Kroll’s Korner has grown across all social media platforms, with over 12,000 followers on Instagram.
“Recipes are influenced by what’s in season, what’s trending, holidays, magazines, I browse Pinterest as well. Or I make foods based on my current cravings and what sounds good! I have a few family recipes on the blog too. My mother works magic in the kitchen, so I had to share some of her recipes with everyone!”
With all the time and effort being invested, blogging became more than a hobby for Kroll; it became a source of happiness as she shared her food and bits of her life with others.
“I left my day job because I knew I wasn’t letting myself work to my full potential…”
“When I [woke] up every morning and [thought] about what makes me happy…I found myself wanting to be in the kitchen and cooking and taking pictures and sharing with people.”
Although she dedicates a lot of her time to Kroll’s Korner, Kroll lives a balanced life outside of social media, her kitchen and her photo studio. She appears on KMPH Fox 26 and KSEE 24 Sunrise to teach her recipes and she instructs indoor cycling and pilates. She also spends a lot of time with friends and family.
“No day looks the same, and that is what keeps me going.”
Although she enjoys all she’s doing now, Kroll is already planning for the future. She hopes to publish a cookbook in the next 10 years and eventually open a private practice to offer one-on-one counseling to people looking to improve their health and fitness.