I wouldn’t call spending $60 on a new game I might not like a significant risk, but you’re right that there is always risk and uncertainty about a game’s quality. I’m less concerned about wasting $60 than I am about wasting 60 hours, so for me, it’s important for developers and publishers to build trust.
That’s why even though I’ve enjoyed No Man’s Sky so far and don’t regret the purchase, I’m still irritated by the game’s marketing. Don’t want to make a super-long comment, but I feel like I did a pretty good job of judging what the game would be despite some outlandish claims, yet I’m still annoyed that Hello Games has basically ruined any trust I had. I enjoyed Joe Danger, but it’s not like they had much else for me to base trust on. Now, I’m probably not likely to buy another Hello Games release despite having enjoyed No Man’s Sky and feeling like it was a decent purchase.
And that perspective is one I don’t think publishers (and to some extent developers) hear often: the customer who is satisfied with what he or she bought but isn’t likely to buy from you again for how it was sold. I just don’t want to enable and encourage this kind of hype in gaming as a whole.