Genuine question because I’m interested in this issue — why not just wait until after reviews are…
Mode 7 — Paul Kilduff-Taylor

I’ll share my answer. When my friends are planning to buy the same game as me, I want to buy and play it at the same time as them so we experience it together. I like sharing the anticipation of a release and talking about the things we’ve discovered. It’s very, very hard to talk a group into holding off on buying a game that has been hyped for years.