Elon Musk’s X Discontinues NFT Profile Pictures, Signaling Shift in Social Media Trends

FunNFT
3 min readJan 12, 2024

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Introduction

In a strategic move, X, formerly Twitter under the ownership of Elon Musk, has abandoned the feature allowing premium users to display non-fungible token (NFT) images as their profile pictures. Introduced two years ago for Twitter Blue subscribers, this feature utilized Ethereum blockchain technology for NFT verification. The discontinuation suggests a shift in Elon Musk’s approach, although no official statements have been made by X regarding this decision.

Twitter’s Pioneering NFT Profile Picture Feature

The NFT profile picture feature, introduced in January two years ago, allowed Twitter Blue subscribers to showcase verifiable NFTs as their profile pictures. The unique hexagonal image, a departure from the standard circular profile pictures, served as a visual marker of ownership. The discontinuation of this feature, especially for iPhone users, reflects a strategic pivot by Elon Musk and raises questions about the future of existing NFT-equipped profile pictures.

Uncertainty Surrounding NFT Verification and Profile Formats

The discontinuation leaves users with NFT-equipped profile pictures in limbo, raising questions about the future of the verification method and the hexagonal profile picture format. The absence of an official statement from X adds an air of uncertainty to the fate of this pioneering NFT integration on a major social media platform.

Shifting Industry Trends in Social Media

This move by X comes amid evolving attitudes toward NFTs and blockchain technology in the social media industry. Meta, the parent company of Facebook and Instagram, recently announced a decrease in its focus on NFTs on Instagram. Instead, Meta is redirecting its efforts towards artificial intelligence (AI) development and its broader metaverse vision, aligning with the shifting landscape of social media priorities.

Twitter’s Crypto-Related Incidents

The decision to remove the NFT profile picture feature follows recent crypto-related incidents on Twitter, including the compromise of the official account of the United States Securities and Exchange Commission (SEC) on X. The cybersecurity lapse, attributed to a lack of two-factor authorization and unauthorized access to a linked phone number, prompted the involvement of the FBI in the investigation.

Continued Surge in NFT Trading Volume

Despite Elon Musk’s decision, the overall NFT trading volume continues to surge. In October, NFT trading volume reached $405 million, marking a significant increase. NFT sales on the Bitcoin network set a new milestone in December 2023, surpassing $881 million, outperforming Ethereum by a significant margin. Solana emerged as the third-leading blockchain in NFT sales, reflecting the dynamic nature of the blockchain market.

Conclusion

Elon Musk’s decision to discontinue the NFT profile picture feature on X hints at a broader trend in the social media industry. As industry priorities evolve, NFTs continue to play a significant role in the crypto space. The uncertainties surrounding existing NFT-equipped profile pictures underscore the need for adaptability in a rapidly changing landscape.

Disclaimer: The content of this article is the opinion of the writer. Nothing in this article is intended to constitute financial advice. The content of this article is intended for entertainment and educational purposes only. Investing in cryptocurrency carries a high degree of risk. Capital is at risk, and returns are never guaranteed. It would be best if you always did your research.

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