Our Mentors — Dr. Wilson Chew

Dr. Wilson Chew

“If you want your company to be worth more, you need to build a brand- intangible assets can increase in value much faster than tangible assets. After all, the value of the intangible assets- and the brand is an intangible asset- is based on perception. As long as people perceive that the brand is worth $X, then that is how much it is worth. But you also have to bear in mind that perception cuts both ways. If the perception of the brand is damaged, then the value can plummet rapidly.”

— Dr Wilson Chew, CEO of StrategiCom, FundedHere Mentor